Data and Advertising Expertise Datum specializes in leveraging vast amounts of geolocation data to optimize digital advertising across multiple devices, making it a valuable partner for companies seeking to improve targeted ad campaigns and increase return on ad spend.
Emerging Market Presence With revenue estimated between 10 and 25 million dollars and a focused team of up to 50 employees, Datum is positioned as a growing player in the tech and media space, offering opportunities for sales expansion into mid-sized and niche markets.
Focused on Location Data The company's core competency in spatially sorting billions of geolocation nodes provides a competitive edge for organizations interested in location-based insights, enhancing the potential for partnerships with industries like retail, transportation, and smart city solutions.
Tech Stack Leverage Using advanced cloud and web technologies such as Google Cloud and modern web development tools, Datum offers scalable solutions that appeal to enterprise clients seeking reliable, data-driven advertising and analytics services.
Growth Opportunities Given the company's innovative approach to community-focused data solutions and recent funding, there are significant opportunities to upsell complementary data analytics, consulting, and technology integration services to clients in related sectors.