GM Certified Value Leverage the strong GM ecosystem and certified used car program to upsell extended warranties, service plans, and GM-partnered financing to customers seeking reliability and peace of mind.

Service Velocity Capitalize on full-service and quick-lube operations with cross-sell opportunities for maintenance packages, seasonal service bundles, and pre-purchase inspections to drive recurring revenue.

Local Reach Target Petoskey area residents with localized campaigns highlighting same-day service slots, online appointment booking, and convenience driven offers to grow foot traffic and service intake.

Pre-Owned Growth Promote GM Certified Used Cars with a focus on bumper-to-bumper warranty and transferable powertrain coverage to attract buyers seeking value and protection, expanding used-vehicle sales.

Digital Engagement Expand digital lead generation by optimizing online parts and service requests, leveraging warehouse-level inventory for cross-sell of accessories, and using data from existing tech stack to nurture prospects.