Boutique Expertise High-value, founder-led market research and PR measurement services focused on public relations research, measurement, and evaluation. Potential for premium advisory engagements and custom studies for mid-market and enterprise brands.

Reputation Track Record Dr. David Michaelson is a recognized thought leader with numerous industry awards and notable client work for Fortune 500 companies. Leverage speaking engagements, speaking tours, or exclusive research briefs to build credibility with potential enterprise clients.

Targeted Client Fit Past Fortune 500 engagements (MetLife, J&J, Merrill Lynch, Coca-Cola, AT&T) indicate a strong fit for large corporations seeking PR measurement and evaluation. Focus on communicating ROI and actionable insights to marketing and corporate affairs teams.

Tech Enablement Tech stack including AWS, React, and security measures (HSTS, reCAPTCHA) suggests scalable data and web delivery capabilities. Opportunities exist to offer hosted dashboards, measurement platforms, or data visualization services for ongoing PR programs.

Revenue Upsell Current revenue under $1M and a lean team imply potential for scalable service packages, retainer-based research, and expanded offerings such as ongoing measurement programs, benchmarking studies, and executive briefings for larger clients transitioning to formalized PR analytics.