David Michaelson & Company, LLC

Market ResearchUnited States0-1 Employees

David Michaelson, Ph.D. is one of the leading and most respected experts in the world on public relations research, measurement and evaluation. He has 30 years experience conducting high quality, actionable research for numerous Fortune 500 companies, including MetLife, Johnson & Johnson, Merrill Lynch, Coca-Cola and AT&T. Dr. Michaelson has been awarded two Silver Anvils by the Public Relations Society of America, two honorable mentions for the best use of research by PR Week, and the Jack Felton Golden Ruler of Measurement Award from the Institute for Public Relations. He is the co-author of "A Practitioner's Guide to Public Relations Research, Measurement, and Evaluation", published by Business Expert Press.

Dr. Michaelson is a member of the Commission on Public Relations Evaluation and Measurement and is frequent speaker on measurement issues facing the public relations industry. He is a research fellow of the Institute for Public Relations and the recipient of the Jackson, Jackson & Wagner Behavioral Science Prize for 2008, awarded for outstanding contributions to the research body of knowledge by the Public Relations Society of America. In 2009 he was named Public Relations Research Expert of the Year by PR NEWS.

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