Contractor Focus Davis Wholesale Electric targets C10 electrical contractors along with OEM and MRO accounts, presenting a strong opportunity to upsell switchgear and lighting projects through the SquareD Premier program. Develop tailored quotes and project-based proposals to win larger contractor accounts in the Los Angeles area.

Brand Advantage Being a SquareD Premier distributor lets Davis leverage Schneider Electric product lines for higher-margin switchgear and energy-efficiency solutions. Create co-branded campaigns, bundled service offerings, and ongoing maintenance plans to deepen OEM and MRO relationships.

Regional Growth With multiple branches and a North Hollywood base, there is room to expand regional coverage to capture more Southern California contractors and OEM/MRO spend. Emphasize fast quote turnaround, local inventory, and reliable delivery as a differentiator.

Digital Optimization The current Google Analytics setup provides a foundation for data-driven selling. Implement a CRM, online catalog, and a streamlined quotes portal to improve lead capture, tracking, and conversion of contractor inquiries in target markets.

Financial Health A solid mid-market footprint supports targeted growth with larger contractors and multi-site projects. Offer volume pricing, favorable terms, and scalable solutions to win bigger bids and expand share across OEM and MRO segments.