Insights

Market Leadership DAX is the largest digital audio advertising platform in the UK and a leading player globally, providing vast reach across music streaming, podcasts, and connected radio, making it an attractive partner for brands seeking high-impact digital audio campaigns.

Technological Edge With proprietary technology and a diverse tech stack, DAX offers advanced programmatic advertising solutions, enabling targeted and efficient ad placements, which can be leveraged to enhance campaign performance and client ROI.

Expansion Potential Having launched in the US and connected with premium publishers like iHeart, Sky, and Deezer, DAX presents opportunities to expand into new markets and deepen existing partnerships with entertainment and media companies.

Advertising Innovation As a pioneer in programmatic outdoor advertising, DAX is positioned at the forefront of innovative ad formats, presenting opportunities to develop integrated cross-platform marketing solutions for clients looking to capitalize on emerging formats.

Industry Trends DAX's focus on digital audio and outdoor advertising aligns with growing market trends favoring targeted, immersive, and multi-channel marketing approaches, making it an ideal partner for brands aiming to stay ahead in the digital advertising space.

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DAX Tech Stack

DAX uses 8 technology products and services including PubMatic, Hotjar, Adobe Audition, and more. Explore DAX's tech stack below.

PubMatic
Advertising
Hotjar
Analytics
Adobe Audition
Audio, Video, Graphics
Sucuri
Content Delivery Network
Webpack
Development
TweenMax
Javascript Frameworks
Cisco IOS
Operating Systems
PHP
Programming Languages

Media & News

DAX's Email Address Formats

DAX uses at least 2 format(s):

DAX Email Formats	Example	Percentage
FLast@theaudiohq.com	JDoe@theaudiohq.com	91%
FirstLast@theaudiohq.com	JohnDoe@theaudiohq.com	9%
First.Last@global.com	John.Doe@global.com	88%
FirstLast@global.com	JohnDoe@global.com	8%
First@global.com	John@global.com	3%
FirLast@global.com	JohDoe@global.com	1%

Frequently Asked Questions

Where is DAX's headquarters located?

DAX's main headquarters is located at 30 Leicester Square, London, England WC2H 7JZ, GB. The company has employees across 5 continents, including EuropeNorth AmericaAsia.

What is DAX's stock symbol?

DAX is a publicly traded company; the company's stock symbol is DAX.

What is DAX's official website and social media links?

DAX's official website is global.com and has social profiles on LinkedIn.

What is DAX's SIC code NAICS code?

DAX's SIC code is 8742 - Management Consulting Services NAICS code is 541613 - Marketing Consulting Services.

How many employees does DAX have currently?

As of October 2025, DAX has approximately 201 employees across 5 continents, including EuropeNorth AmericaAsia. Key team members include Chief Revenue Officer: J. M.Chief Of Helicopter Base: X. M.Head Of Dax Audio, International: O. W.. Explore DAX's employee directory with LeadIQ.

What industry does DAX belong to?

DAX operates in the Advertising Services industry.

What technology does DAX use?

DAX's tech stack includes PubMaticHotjarAdobe AuditionSucuriWebpackTweenMaxCisco IOSPHP.

What is DAX's email format?

DAX's email format typically follows the pattern of FLast@theaudiohq.com. Find more DAX email formats with LeadIQ.

DAX

Q: What is DAX's official website and social media links?

DAX's official website is global.com. DAX has social profiles on LinkedIn.

Q: How many employees does DAX have currently?

DAX has approximately 201 employees.

Q: What technology does DAX use?

DAX's tech stack includes Qualtrics, XSLT, HSTS, D3.js, Avid Pro Tools.

Advertising ServicesUnited Kingdom201-500 Employees

DAX is the largest digital audio advertising platform in the UK and one of the largest in the world. DAX is also a pioneering platform in programmatic Outdoor advertising.

Global, the Media & Entertainment Group, created and launched DAX in 2014.

Through its proprietary technology, DAX connects advertisers with an audience of more than 130 million people worldwide, inserting targeted advertising into music streaming services, connected radio listening, podcasts and mobile games. 

Premium publishers and podcasts on DAX include iHeart, SoundCloud, Sky, ITV, Deezer, The Athletic and all of Global’s radio and podcast brands including Capital, Heart, The News Agents and My Therapist Ghosted Me. 

DAX launched in the U.S. in 2017.