China Market Focus Daxue Consulting specializes in market research and strategy within China, presenting a strong fit for international brands seeking local market entry, consumer insights, and China-specific branding work.

Full Service Capabilities With four pillars (market research, marketing strategy, management consulting, branding) and a track record serving large multinationals as well as SMEs and startups, there are cross-sell opportunities across research, strategy, and branding engagements.

Innovative Data Unique data-collection methods such as eye-tracking, store-check mobile apps, and digital survey solutions position Daxue to offer differentiated insights for clients requiring advanced analytics and shopper behavior understanding.

Strong Regional Presence A sizable team with over twenty project managers in Beijing, Shanghai, and Hong Kong enables scalable delivery and faster turnaround for multi-city China projects, appealing to global firms needing reliable execution.

Strategic Partnerships Existing collaboration with iClick Interactive and prior high-profile client work signal credibility and potential for co-marketing, bundled offerings, or joint go-to-market initiatives to reach enterprise buyers in China.