Strategic Partnerships Dayglo Presents operates multiple high-visibility venues (Brooklyn Bowl locations, The Capitol Theatre, Bearsville Theater, LOCKN’ Farm) and recently expanded with a Jerry Garcia family partnership, presenting opportunities to cross-sell joint events, exclusive collaborations, and venue co-branding with a built-in network of fans and partners.

Family-Brand Synergy Exclusive collaboration with the Jerry Garcia Family and a new West Loop 300-cap venue signals readiness for curated, heritage-driven events and limited-run experiences that can attract premium sponsors and higher ticket pricing, creating a route to upsell experiences and memberships.

Diverse Revenue Streams Across live venues, a national children’s concert series (Rock and Roll Playhouse), music publications (Relix Magazine, Relix.com, Jambands.com), and digital agency (Hear & There), Dayglo presents multiple monetization channels ripe for cross-selling sponsorship packages, digital advertising, and turnkey event production services.

Tech & Data Enablement Existing tech stack (RSS, MySQL, Google Workspace, analytics and hosting tools) supports data-driven marketing and audience segmentation; leverage to target campaigns, optimize ticketing, and measure ROI for partnerships, sponsorships, and content-driven initiatives.

Growth & Talent Recent hire indicates capacity to scale operations and client services; paired with revenue in the low-to-mid single digits of a competitive market, there is room to pursue larger festival and venue partnerships, expand staffing for enterprise deals, and accelerate regional market penetration.