Downtown Appeal Leverage the Days Inn Inner Harbor's downtown Baltimore location and 250 guestrooms to target city travelers and business guests with bundled packages that include Harbor Grill dining and local attractions; establish partnerships with local tour operators, cruise lines, and event organizers to boost occupancy and average daily rate.

Group Growth With awards and a mid-size footprint, pursue robust group and corporate bookings and event catering for Harbor Grill; expand direct channel sales through a loyalty program, associations, planning partners, and travel agencies to reduce OTA dependence and improve margins.

Tech Modernization Current tech stack suggests room for digital upgrades; offer an end-to-end hospitality tech package including modern PMS/CRM integration, secure cloud email, mobile booking optimization, and performance analytics to drive revPAR and guest personalization.

Direct Booking Capitalize on strong brand recognition by boosting direct bookings through the website with loyalty rewards, exclusive promotions, and price parity control to reduce OTA commissions and improve gross margin.

Operational Efficiency Lean staff size indicates a need for efficiency tools; propose cloud-based property management, housekeeping scheduling, and F&B workflow optimization to improve guest satisfaction and margins.