SMB BI Focus Target small- and medium-sized businesses seeking modern business intelligence and data management capabilities, leveraging dBase’s 25-year legacy and product portfolio (dBASE, dQuery, dbEverywhere) to provide scalable analytics and data handling solutions.

Legacy-Driven trust Position dBase as a heritage-backed vendor with a proven track record in database and BI tool development, appealing to organizations that value long-term stability, compatibility with traditional dBASE assets, and incremental feature upgrades.

Product Expansion Highlight ongoing product improvements and new BI tools aligned with small business productivity and competitiveness, creating cross-sell opportunities between existing customers of dBASE, dQuery, and dbEverywhere.

Cloud & Security Leverage existing tech stack elements (Google Cloud, OpenSSL, reCAPTCHA) to emphasize cloud-enabled deployments and strong security, appealing to prospects prioritizing scalable cloud data management and secure access.

Growth Opportunites Align with companies seeking affordable BI and data management upgrades by presenting a revenue range indicative of mid-market needs; pursue partnerships or channel programs to extend reach given a lean team but broad capabilities.