De Beers Jewellers Employee Directory
Retail Luxury Goods and JewelryEngland, United Kingdom201-500 Employees
De Beers Jewellers is a luxury jewelry retailer based in London, England, drawing on the De Beers Group’s long-standing diamond heritage. Established in 2001, it translates decades of diamond expertise into timeless designs featuring stones hand-picked by in-house specialists. The brand emphasizes diamonds across a range of cuts, clarities, and colours, with collections that reveal the natural beauty of diamonds and highlight cutting that maximizes light reflection for sparkle. Its offerings target women seeking jewelry to mark meaningful moments with enduring value. Positioned in the luxury jewelry retail segment, the business relies on an in-house diamond selection process to ensure stone quality and craftsmanship in its pieces. In June 2026, De Beers Group announced the appointment of Shefali Murdia as US general manager, Natural Diamonds.