Limited-edition strategy Capitalize on their ongoing limited-edition launches (Mandarin Celebration, Strawberry Citrus) to introduce co-branded or seasonal SKUs with retailers or distribution partners, leveraging scarcity to drive urgency and trial.

Organic positioning Position for health-minded and premium retailers by highlighting certified organic pineapples and craft fermentation heritage; target natural grocers, specialty bottles shops, and hospitality venues seeking premium, artisanal beverages.

Channel expansion Leverage their existing tech stack and e-commerce readiness to scale through DTC initiatives, retail partnerships, and private-label opportunities with beverage platforms, leveraging GoDaddy and Bold Commerce integrations.

Fast growth potential With reported revenue in the mid single digits to high single digits and a $7M growth financing history, target expansion into higher-volume accounts, new regional distributors, and strategic alliances to accelerate distribution reach.

Brand storytelling Use the modern Mexican soda narrative and Tepache heritage to pitch experiential marketing, co-brand campaigns, and on-premise promotions in bars, restaurants, and events that seek culturally rich, refreshing beverages.