Innovative Beverage Line De La Calle's focus on modern Mexican sodas like Tepache and the recent launch of Mandarin Refresco demonstrates a commitment to unique, culturally rooted products that appeal to consumers seeking authentic and novel beverage options.

Strong Market Position With revenues ranging from $25 million to $50 million and recent growth funding of $7 million, the company is a burgeoning player in the craft beverage segment, offering opportunities to expand into new regional and international markets.

Product Diversification The company's launch of multiple flavors including Chamoy, Watermelon Jalapeño, and Cactus Prickly Pear, indicates a strategy of continuously expanding flavor profiles to attract diverse consumer preferences and increase repeat sales.

Tech-Driven Engagement Active use of social media platforms like TikTok, Twitter, and LinkedIn, along with analytic tools such as Google Analytics, provides opportunities to leverage digital marketing strategies for brand awareness and targeted sales campaigns.

Sustainable and Organic Focus Utilizing certified organic pineapples emphasizes sustainability and health-conscious trends, appealing to consumers interested in organic, authentic products, which can be a key selling point for natural food distributors and retailers.