Audience leadership De Telegraaf is the largest newspaper in the Netherlands and ranks among the top three news sites, with seven-day print and a digital Sunday edition. This broad reach across print, web, and video inventory creates opportunities for national multi-channel campaigns, bundled subscriptions, and sponsor integrations aligned with national brands.

Ad tech readiness A modern ad tech stack including Google AdSense, Prebid, and Adobe Experience Cloud enables programmatic, data-driven campaigns with cross-device targeting and robust measurement. Leverage first-party data, viewability, and brand-safety capabilities to offer premium, measurable advertising packages across print, digital, and video.

Video growth opportunity A growing emphasis on video content, supported by an in-house editor of the video department, signals inventory for sponsored video series, branded content, and in-video advertising across telegraaf.nl and associated platforms.

Strategic partnerships Historical collaboration with Eneco on offshore wind indicates openness to sustainability partnerships. This positions De Telegraaf for co-branded green campaigns, energy-tech sponsorships, and content partnerships around energy transition topics.

Market position leverage Strong brand authority and scale enable high-value campaigns and long-term partnerships. Potential for premium cross-channel packages, cross-publisher collaborations, and opportunities to upsell subscriptions and bundled offerings.