Insights

Strategic Partnerships Dealer Auction operates as a joint venture between Cox Automotive Europe and Auto Trader, signaling strong industry backing and potential for co-sales opportunities with Cox Automotive and related networks.

Growing Enterprise Reach Recent partnerships with Leasys UK, MG Motor UK, and NOVUNA Vehicle Solutions indicate expanding remarketing demand across fleet, rental, and EV segments, presenting multi-brand, multi-channel sales opportunities.

EV Market Entry With digital marketplaces launched for premium electric vehicles and collaborations aimed at supporting used EV pricing, there is a clear opening to target EV-focused fleets, dealers, and remarketing programs.

Valuable Data Assets Utilizing tools like Snowplow, Databricks, Power BI and Tableau suggests a data-driven approach to pricing, inventory planning, and audience targeting—a basis for selling advanced analytics or integration services.

Mid-Sized Growth Revenue in the low to mid single-digit millions and a 51-200 employee base indicate a high-potential, scalable partner for expansion projects, technology add-ons, and regional marketing collaborations across the UK.

Similar companies to Dealer Auction

Dealer Auction Tech Stack

Dealer Auction uses 8 technology products and services including Snowplow, Databricks, Power BI, and more. Explore Dealer Auction's tech stack below.

Media & News

Dealer Auction's Email Address Formats

Dealer Auction uses at least 2 email formats:
Dealer Auction Email FormatsExamplePercentage
First.Last@dealerauction.co.ukJohn.Doe@dealerauction.co.uk
95%
FirstMiddle.Last@dealerauction.co.ukJohnMichael.Doe@dealerauction.co.uk
5%

Frequently Asked Questions

What is Dealer Auction's official website and social media links?

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Dealer Auction's official website is dealerauction.co.uk and has social profiles on LinkedIn.

How much revenue does Dealer Auction generate?

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As of August 2026, Dealer Auction's annual revenue is estimated to be $1M - $10M.

What is Dealer Auction's NAICS code?

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Dealer Auction's NAICS code is 3361 - Motor Vehicle Manufacturing.

How many employees does Dealer Auction have currently?

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As of August 2026, Dealer Auction has approximately 71 employees across 3 continents, including Europe, Asia and North America. Key team members include Chief Executive Officer: L. E. P., Head Of Development: E. S. and Head Of Fleet & Oem Relationships: D. P. Explore Dealer Auction's employee directory with LeadIQ.

What industry does Dealer Auction belong to?

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Dealer Auction operates in the Motor Vehicle Manufacturing industry.

What technology does Dealer Auction use?

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Dealer Auction's tech stack includes Snowplow, Databricks, Power BI, Tableau, Kubernetes, PostgreSQL, Mailchimp and WP Engine.

What is Dealer Auction's email format?

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Dealer Auction's email format typically follows the pattern of First.Last@dealerauction.co.uk. Find more Dealer Auction email formats with LeadIQ.
Dealer Auction logo

Dealer Auction

Motor Vehicle ManufacturingEngland, United Kingdom51-200 Employees

Dealer Auction operates as a digital wholesale marketplace serving the UK motor vehicle sector, connecting buyers and sellers to enable digital remarketing with broader choice, better insight, and improved margins. The business is independent, formed as a joint venture between Cox Automotive Europe and Auto Trader. Based in Lubbesthorpe, England, it sits within the motor vehicle manufacturing field and targets UK professional buyers and sellers engaged in wholesale vehicle markets. 

It maintains a mid-sized workforce and serves a UK-based audience of dealers and other sellers participating in wholesale trades. A notable recent development is a January 2026 partnership with MG Motor UK.

Section iconCompany Overview

NAICS Code
3361 - Motor Vehicle Manufacturing
Employees
51-200

Section iconFunding & Financials

  • $1M - $10M

    Dealer Auction's revenue is estimated to be in the range of $1M - $10M

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