Modern Amenities Appeal Deauville Beach Resort's transformation into a modern glamorous property in the Miami Beach NoBe District presents opportunities to offer advanced IoT, smart room solutions, and digital guest engagement tools to enhance guest experiences.

Tech Integration Potential With an existing tech stack including social media pixels, MySQL, and media plugins, there is room to upsell data analytics, marketing automation, and targeted advertising services to improve occupancy and customer retention.

Market Positioning Competing with high-profile hotels like Fontainebleau, Deauville can benefit from premium branding, loyalty program integrations, and personalized guest outreach to strengthen its market niche and attract high-value travelers.

Revenue Growth Opportunities Generating between $50M and $100M, Deauville has scope to expand its revenue streams through partnerships with event organizers, wellness brands, or technology providers focused on guest experience enhancement.

Brand Visibility Leveraging the resort’s historic allure combined with modern updates creates a compelling story for digital marketing and PR campaigns, opening avenues for branding support, influencer collaborations, and immersive virtual tours.