Insights

Growing Retail Presence Decathlon Australia is actively expanding its brick-and-mortar footprint with new store openings and city-center retail spaces, creating multiple touchpoints for direct customer engagement and increasing sales opportunities across urban markets.

E-Commerce Expansion With a launched online platform since 2016 and ongoing investments in digital infrastructure such as cloud-based solutions and innovative logistics partnerships, Decathlon is well-positioned to capitalize on rising online sports retail demand.

Strategic Collaborations Partnerships with major players like Asda and technology providers such as Körber highlight Decathlon's focus on expanding its product reach and operational efficiency, opening avenues for joint promotions and cross-channel promotions.

Product Diversification Acquisition of outdoor and mountain sports specialist Bergfreunde extends Decathlon’s product range into niche outdoor segments, presenting opportunities to target specialized sports enthusiasts with tailored marketing efforts.

Innovation & Sustainability Introduction of programs like Second Life and deployment of advanced robotics showcase Decathlon's commitment to sustainability and operational innovation, appealing to eco-conscious customers and opening opportunities for eco-friendly product lines.

Similar companies to Decathlon Australia

Decathlon Australia Tech Stack

Decathlon Australia uses 8 technology products and services including Cloudflare CDN, Webpack, jQuery, and more. Explore Decathlon Australia's tech stack below.

  • Cloudflare CDN
    Content Delivery Network
  • Webpack
    Development
  • jQuery
    Javascript Libraries
  • FingerprintJS
    Javascript Libraries
  • Typeform
    Online Form Builders
  • PayPal
    Payment Processing
  • HTTP/3
    Web & Portal Technology
  • AddThis
    Widgets

Media & News

Decathlon Australia's Email Address Formats

Decathlon Australia uses at least 2 format(s):
Decathlon Australia Email FormatsExamplePercentage
First.Last@decathlon.comJohn.Doe@decathlon.com
96%
First.MiddleLast@decathlon.comJohn.MichaelDoe@decathlon.com
2%
First.Middle@decathlon.comJohn.Michael@decathlon.com
1%
Last.First@decathlon.comDoe.John@decathlon.com
1%

Frequently Asked Questions

Where is Decathlon Australia's headquarters located?

Minus sign iconPlus sign icon
Decathlon Australia's main headquarters is located at Sydney, New South Wales 2044 Australia. The company has employees across 3 continents, including OceaniaEuropeAsia.

What is Decathlon Australia's official website and social media links?

Minus sign iconPlus sign icon
Decathlon Australia's official website is decathlon.com.au and has social profiles on LinkedIn.

What is Decathlon Australia's SIC code NAICS code?

Minus sign iconPlus sign icon
Decathlon Australia's SIC code is 5137 - Women's, Children's, and Infants' Clothing and Accessories NAICS code is 33992 - Sporting and Athletic Goods Manufacturing.

How many employees does Decathlon Australia have currently?

Minus sign iconPlus sign icon
As of February 2026, Decathlon Australia has approximately 123 employees across 3 continents, including OceaniaEuropeAsia. Key team members include Ceo Australia: D. S.Chief Financial Officer: J. H.Head Of Digital: A. V.. Explore Decathlon Australia's employee directory with LeadIQ.

What industry does Decathlon Australia belong to?

Minus sign iconPlus sign icon
Decathlon Australia operates in the Sporting Goods Manufacturing industry.

What technology does Decathlon Australia use?

Minus sign iconPlus sign icon
Decathlon Australia's tech stack includes Cloudflare CDNWebpackjQueryFingerprintJSTypeformPayPalHTTP/3AddThis.

What is Decathlon Australia's email format?

Minus sign iconPlus sign icon
Decathlon Australia's email format typically follows the pattern of First.Last@decathlon.com. Find more Decathlon Australia email formats with LeadIQ.

When was Decathlon Australia founded?

Minus sign iconPlus sign icon
Decathlon Australia was founded in 2015.

Decathlon Australia

Sporting Goods ManufacturingNew South Wales, Australia51-200 Employees

At Decathlon, 75,000 of us live our common Purpose daily: “to make the pleasure and benefits of sport accessible to all”.

In the 60 countries that we are present, we share a strong and unique company culture, reinforced by our four fundamental values: Vitality,  Responsibility, Generosity and Authenticity.

We place innovation at the heart of our activities: from research to retail, including conception, design, production and logistics. Our twenty Passion Brand teams channel all their energy into developing specialised, good-looking and simple products, always at the lowest possible prices.

These products are aimed at all sports enthusiasts, from beginners to experts, and are sold exclusively at Decathlon. 

We started our Australian Activity in 2016 launching www.decathlon.com.au then open our Flagship store in Tempe, NSW, in December 2017. Three stores followed in December 2018 in Knoxfield VIC, Box Hill VIC and Auburn NSW. In 2019 we opened our 5th store in Moorabbin VIC. Our 6th store in South Morang VIC is currently under construction and we have future stores in the pipeline for 2021 and beyond.

We are always on the hunt for Sporty talents for many divisions; Retail, Digital, Supply, Finance and Operations - Visit www.decathlon.com.au for all latest vacancies.

Section iconCompany Overview

Headquarters
Sydney, New South Wales 2044 Australia
SIC Code
5137 - Women's, Children's, and Infants' Clothing and Accessories
NAICS Code
33992 - Sporting and Athletic Goods Manufacturing
Founded
2015
Employees
51-200

Section iconFunding & Financials

  • $1M$10M

    Decathlon Australia's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    Decathlon Australia's revenue is estimated to be in the range of $1M$10M

Ready to create more pipeline?

Get a demo and discover why thousands of SDR and Sales teams trust
LeadIQ to help them build pipeline confidently.

© LeadIQ, Inc. All rights reserved.