Insights

Expanding Retail Presence Decathlon Australia is actively expanding its retail footprint with new stores in South Morang and upcoming locations beyond 2021, presenting opportunities for sales partnerships, in-store promotions, and regional marketing collaborations.

E-commerce Growth Since launching its online platform in 2016 and launching programs like Second Life, Decathlon is increasing its online sales capacity, making it a strategic partner for digital marketing, e-commerce solutions, and online-exclusive product offerings.

Strategic Acquisitions The recent acquisition of outdoor retailer Bergfreunde GmbH indicates a focus on outdoor and mountain sports markets, opening possibilities for cross-selling, bundled product promotions, and targeted marketing to outdoor enthusiasts.

Technology Integration Decathlon's partnership with Körber and DHL for innovative logistics solutions suggests a focus on supply chain efficiency and futuristic retail technologies, presenting sales opportunities in supply chain solutions, automation, and logistics tech.

Collaborative Partnerships Decathlon’s collaborations with brands like Asda and its dedicated focus to urban retail spaces highlight openness to strategic partnerships and joint marketing efforts that can drive sales in sportswear and active lifestyle segments.

Similar companies to Decathlon Australia

Decathlon Australia Tech Stack

Decathlon Australia uses 8 technology products and services including Cloudflare CDN, Webpack, jQuery, and more. Explore Decathlon Australia's tech stack below.

  • Cloudflare CDN
    Content Delivery Network
  • Webpack
    Development
  • jQuery
    Javascript Libraries
  • FingerprintJS
    Javascript Libraries
  • Typeform
    Online Form Builders
  • PayPal
    Payment Processing
  • HTTP/3
    Web & Portal Technology
  • AddThis
    Widgets

Media & News

Decathlon Australia's Email Address Formats

Decathlon Australia uses at least 2 format(s):
Decathlon Australia Email FormatsExamplePercentage
First.Last@decathlon.comJohn.Doe@decathlon.com
96%
First.MiddleLast@decathlon.comJohn.MichaelDoe@decathlon.com
2%
First.Middle@decathlon.comJohn.Michael@decathlon.com
1%
Last.First@decathlon.comDoe.John@decathlon.com
1%

Frequently Asked Questions

What is Decathlon Australia's official website and social media links?

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Decathlon Australia's official website is decathlon.com.au and has social profiles on LinkedIn.

What is Decathlon Australia's SIC code NAICS code?

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Decathlon Australia's SIC code is 5137 - Women's, Children's, and Infants' Clothing and Accessories NAICS code is 33992 - Sporting and Athletic Goods Manufacturing.

How many employees does Decathlon Australia have currently?

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As of December 2025, Decathlon Australia has approximately 201 employees across 3 continents, including OceaniaEuropeAsia. Key team members include Ceo Australia: D. S.Chief Financial Officer: J. H.Head Of Digital: A. V.. Explore Decathlon Australia's employee directory with LeadIQ.

What industry does Decathlon Australia belong to?

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Decathlon Australia operates in the Sporting Goods Manufacturing industry.

What technology does Decathlon Australia use?

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Decathlon Australia's tech stack includes Cloudflare CDNWebpackjQueryFingerprintJSTypeformPayPalHTTP/3AddThis.

What is Decathlon Australia's email format?

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Decathlon Australia's email format typically follows the pattern of First.Last@decathlon.com. Find more Decathlon Australia email formats with LeadIQ.

When was Decathlon Australia founded?

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Decathlon Australia was founded in 2015.

Decathlon Australia

Sporting Goods ManufacturingNew South Wales, Australia201-500 Employees

At Decathlon, 75,000 of us live our common Purpose daily: “to make the pleasure and benefits of sport accessible to all”.

In the 60 countries that we are present, we share a strong and unique company culture, reinforced by our four fundamental values: Vitality,  Responsibility, Generosity and Authenticity.

We place innovation at the heart of our activities: from research to retail, including conception, design, production and logistics. Our twenty Passion Brand teams channel all their energy into developing specialised, good-looking and simple products, always at the lowest possible prices.

These products are aimed at all sports enthusiasts, from beginners to experts, and are sold exclusively at Decathlon. 

We started our Australian Activity in 2016 launching www.decathlon.com.au then open our Flagship store in Tempe, NSW, in December 2017. Three stores followed in December 2018 in Knoxfield VIC, Box Hill VIC and Auburn NSW. In 2019 we opened our 5th store in Moorabbin VIC. Our 6th store in South Morang VIC is currently under construction and we have future stores in the pipeline for 2021 and beyond.

We are always on the hunt for Sporty talents for many divisions; Retail, Digital, Supply, Finance and Operations - Visit www.decathlon.com.au for all latest vacancies.

Section iconCompany Overview

SIC Code
5137 - Women's, Children's, and Infants' Clothing and Accessories
NAICS Code
33992 - Sporting and Athletic Goods Manufacturing
Founded
2015
Employees
201-500

Section iconFunding & Financials

  • $1M$10M

    Decathlon Australia's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    Decathlon Australia's revenue is estimated to be in the range of $1M$10M

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