Insights

Expansion Momentum Decathlon Australia has shown an active store expansion trajectory since 2016 with multiple new openings from 2017 onward and ongoing future pipeline, suggesting opportunities to tailor B2B partnerships, wholesale collaborations, and regional logistics services to support rapid growth.

Urban Retail Focus Recent and planned city-centre retail initiatives indicate a strategy to penetrate urban consumer segments; sales outreach could target fleet solutions for urban storefronts, point-of-sale tech integrations, and localized digital marketing partnerships.

Digital Transformation A diverse tech stack (Amplitudes, Hotjar, iCIMS, Freshworks, Klaviyo, etc.) shows strong investment in analytics, customer experience, and recruitment tech, presenting cross-sell opportunities for advanced data analytics, CRM add-ons, and logistics automation services.

Multi-channel Growth Recent acquisitions and partnerships (e.g., Bergfreunde, Asda collaboration) and Second Life program in Australia signal openness to ecosystem partnerships, marketplace enablement, and circularity programs that could be expanded with supplier, dropship, or service partnerships.

Regional Demand Revenue range and regional expansion imply growing but still mid-market scale in Australia; sales efforts could focus on cost-efficient fulfillment, warehousing, and after-sales support solutions tailored to mid-market sporting goods distributors and local clubs.

Similar companies to Decathlon Australia

Decathlon Australia Tech Stack

Decathlon Australia uses 8 technology products and services including Amplitude, Hotjar, iCIMS, and more. Explore Decathlon Australia's tech stack below.

Media & News

Decathlon Australia's Email Address Formats

Decathlon Australia uses at least 4 email formats:
Decathlon Australia Email FormatsExamplePercentage
First.Last@decathlon.comJohn.Doe@decathlon.com
96%
First.MiddleLast@decathlon.comJohn.MichaelDoe@decathlon.com
2%
First.Middle@decathlon.comJohn.Michael@decathlon.com
1%
Last.First@decathlon.comDoe.John@decathlon.com
1%

Frequently Asked Questions

What is Decathlon Australia's official website and social media links?

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Decathlon Australia's official website is decathlon.com.au and has social profiles on LinkedIn.

How much revenue does Decathlon Australia generate?

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As of July 2026, Decathlon Australia's annual revenue is estimated to be $1M - $10M.

What is Decathlon Australia's SIC code and NAICS code?

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Decathlon Australia's SIC code is 5137 - Women's, Children's, and Infants' Clothing and Accessories and NAICS code is 33992 - Sporting and Athletic Goods Manufacturing.

How many employees does Decathlon Australia have currently?

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As of July 2026, Decathlon Australia has approximately 126 employees across 3 continents, including Oceania, Europe and Asia. Key team members include Head Of Property: J. B., Offer And Supply Director: P. A. and Campaign And Crm Manager: G. D. Explore Decathlon Australia's employee directory with LeadIQ.

What industry does Decathlon Australia belong to?

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Decathlon Australia operates in the Sporting Goods Manufacturing industry.

What technology does Decathlon Australia use?

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Decathlon Australia's tech stack includes Amplitude, Hotjar, iCIMS, Freshworks Freshdesk, Klaviyo, Apple Pay, MouseFlow and Piwik PRO Core.

What is Decathlon Australia's email format?

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Decathlon Australia's email format typically follows the pattern of First.Last@decathlon.com. Find more Decathlon Australia email formats with LeadIQ.

When was Decathlon Australia founded?

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Decathlon Australia was founded in 2015.
Decathlon Australia logo

Decathlon Australia

Sporting Goods ManufacturingNew South Wales, Australia51-200 Employees

Decathlon Australia operates as the Australian arm of a global sporting goods company that designs, manufactures, and retails equipment and apparel for a broad range of sports. The group pursues in-house innovation across the full value chain—research, design, production and logistics—and develops specialized, simple-looking products through its Passion Brand teams with the goal of accessible pricing. In Australia, activity began online in 2016, with a Tempe, NSW, flagship opened in 2017, followed by stores in Knoxfield, Box Hill and Auburn in 2018 and Moorabbin in 2019, with a sixth site in South Morang under construction and additional stores planned.  

Its products are sold exclusively through its own Decathlon channels, and the company maintains a presence in 60 countries, reflecting a broad global footprint in sporting goods. Based in Sydney, New South Wales, the Australian arm is described as mid-sized and operates with four core values—Vitality, Responsibility, Generosity and Authenticity—while actively recruiting across retail, digital, supply, finance and operations to support growth.

Section iconCompany Overview

SIC Code
5137 - Women's, Children's, and Infants' Clothing and Accessories
NAICS Code
33992 - Sporting and Athletic Goods Manufacturing
Founded
2015
Employees
51-200

Section iconFunding & Financials

  • $1M - $10M

    Decathlon Australia's revenue is estimated to be in the range of $1M - $10M

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