Insights

Growing Store Network Decathlon Australia has expanded rapidly since 2016, opening multiple stores across Victoria and New South Wales, with further locations in the pipeline, indicating strong potential for sales growth through local retail partnerships and regional outreach initiatives.

E-Commerce Expansion The company launched its online store in 2016 and has continued to invest in digital infrastructure and innovative logistics solutions, creating opportunities for online marketing, direct-to-consumer sales, and digital channel partnerships.

Strategic Collaborations Partnerships with brands like Asda for sportswear and technology collaborations such as Körber and DHL enrich Decathlon's product and logistics capabilities, providing avenues for joint marketing efforts and co-branded product lines.

Diversified Product Portfolio Decathlon’s focus on accessible, specialized sports products across all levels from beginners to experts suggests potential sales opportunities in both premium and budget segments, appealing to a broad customer base including urban and outdoor sports enthusiasts.

Innovation and Sustainability Decathlon’s commitment to innovation, including programs like Second Life and investments in robotics and logistics, opens avenues for sustainability-focused collaborations and eco-friendly product development that can attract environmentally conscious consumers.

Similar companies to Decathlon Australia

Decathlon Australia Tech Stack

Decathlon Australia uses 8 technology products and services including Cloudflare CDN, Webpack, jQuery, and more. Explore Decathlon Australia's tech stack below.

  • Cloudflare CDN
    Content Delivery Network
  • Webpack
    Development
  • jQuery
    Javascript Libraries
  • FingerprintJS
    Javascript Libraries
  • Typeform
    Online Form Builders
  • PayPal
    Payment Processing
  • HTTP/3
    Web & Portal Technology
  • AddThis
    Widgets

Media & News

Decathlon Australia's Email Address Formats

Decathlon Australia uses at least 2 format(s):
Decathlon Australia Email FormatsExamplePercentage
First.Last@decathlon.comJohn.Doe@decathlon.com
96%
First.MiddleLast@decathlon.comJohn.MichaelDoe@decathlon.com
2%
First.Middle@decathlon.comJohn.Michael@decathlon.com
1%
Last.First@decathlon.comDoe.John@decathlon.com
1%

Frequently Asked Questions

Where is Decathlon Australia's headquarters located?

Minus sign iconPlus sign icon
Decathlon Australia's main headquarters is located at Tempe, Sydney, NSW 2044, AU. The company has employees across 3 continents, including OceaniaEuropeAsia.

What is Decathlon Australia's official website and social media links?

Minus sign iconPlus sign icon
Decathlon Australia's official website is decathlon.com.au and has social profiles on LinkedIn.

What is Decathlon Australia's NAICS code?

Minus sign iconPlus sign icon
Decathlon Australia's NAICS code is 33992 - Sporting and Athletic Goods Manufacturing.

How many employees does Decathlon Australia have currently?

Minus sign iconPlus sign icon
As of October 2025, Decathlon Australia has approximately 201 employees across 3 continents, including OceaniaEuropeAsia. Key team members include Chief Financial Officer: J. H.Head Of Digital: A. V.Head Of Property: J. B.. Explore Decathlon Australia's employee directory with LeadIQ.

What industry does Decathlon Australia belong to?

Minus sign iconPlus sign icon
Decathlon Australia operates in the Sporting Goods Manufacturing industry.

What technology does Decathlon Australia use?

Minus sign iconPlus sign icon
Decathlon Australia's tech stack includes Cloudflare CDNWebpackjQueryFingerprintJSTypeformPayPalHTTP/3AddThis.

What is Decathlon Australia's email format?

Minus sign iconPlus sign icon
Decathlon Australia's email format typically follows the pattern of First.Last@decathlon.com. Find more Decathlon Australia email formats with LeadIQ.

When was Decathlon Australia founded?

Minus sign iconPlus sign icon
Decathlon Australia was founded in 2015.
Decathlon Australia

Decathlon Australia

Sporting Goods ManufacturingAustralia201-500 Employees

At Decathlon, 75,000 of us live our common Purpose daily: “to make the pleasure and benefits of sport accessible to all”.

In the 60 countries that we are present, we share a strong and unique company culture, reinforced by our four fundamental values: Vitality,  Responsibility, Generosity and Authenticity.

We place innovation at the heart of our activities: from research to retail, including conception, design, production and logistics. Our twenty Passion Brand teams channel all their energy into developing specialised, good-looking and simple products, always at the lowest possible prices.

These products are aimed at all sports enthusiasts, from beginners to experts, and are sold exclusively at Decathlon. 

We started our Australian Activity in 2016 launching www.decathlon.com.au then open our Flagship store in Tempe, NSW, in December 2017. Three stores followed in December 2018 in Knoxfield VIC, Box Hill VIC and Auburn NSW. In 2019 we opened our 5th store in Moorabbin VIC. Our 6th store in South Morang VIC is currently under construction and we have future stores in the pipeline for 2021 and beyond.

We are always on the hunt for Sporty talents for many divisions; Retail, Digital, Supply, Finance and Operations - Visit www.decathlon.com.au for all latest vacancies.

Section iconCompany Overview

Headquarters
Tempe, Sydney, NSW 2044, AU
NAICS Code
33992 - Sporting and Athletic Goods Manufacturing
Founded
2015
Employees
201-500

Section iconFunding & Financials

  • $1M$10M

    Decathlon Australia's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    Decathlon Australia's revenue is estimated to be in the range of $1M$10M

Ready to create more pipeline?

Get a demo and discover why thousands of SDR and Sales teams trust
LeadIQ to help them build pipeline confidently.

© LeadIQ, Inc. All rights reserved.