Insights

Rapid Market Expansion Decathlon Australia has demonstrated strong growth with multiple store openings since 2017 and plans for future locations beyond 2021, indicating a rapidly expanding retail presence that can be targeted for new product launches and collaborative marketing efforts.

E-commerce Growth The company's launch of online platforms and recent partnerships with logistics providers like Körber suggest increasing online sales channels and interest in digital engagement, offering opportunities for digital marketing and e-commerce support services.

Innovative Product Development Decathlon places significant emphasis on innovation and specialized product lines tailored to various sports levels, creating potential sales avenues for brands or suppliers with innovative sports and outdoor equipment.

Strategic Acquisitions The acquisition of Bergfreunde GmbH highlights Decathlon’s interest in expanding its outdoor and mountain sports offerings, providing opportunities for partnerships with outdoor gear brands and outdoor activity equipment providers.

International Growth With recent store openings and expansion in both Europe and Oceania, Decathlon’s global growth strategies suggest potential for regional business collaboration, joint ventures, and cross-market product development tailored to diverse customer bases.

Similar companies to Decathlon Australia

Decathlon Australia Tech Stack

Decathlon Australia uses 8 technology products and services including Cloudflare CDN, Webpack, jQuery, and more. Explore Decathlon Australia's tech stack below.

  • Cloudflare CDN
    Content Delivery Network
  • Webpack
    Development
  • jQuery
    Javascript Libraries
  • FingerprintJS
    Javascript Libraries
  • Typeform
    Online Form Builders
  • PayPal
    Payment Processing
  • HTTP/3
    Web & Portal Technology
  • AddThis
    Widgets

Media & News

Decathlon Australia's Email Address Formats

Decathlon Australia uses at least 2 format(s):
Decathlon Australia Email FormatsExamplePercentage
First.Last@decathlon.comJohn.Doe@decathlon.com
96%
First.MiddleLast@decathlon.comJohn.MichaelDoe@decathlon.com
2%
First.Middle@decathlon.comJohn.Michael@decathlon.com
1%
Last.First@decathlon.comDoe.John@decathlon.com
1%

Frequently Asked Questions

Where is Decathlon Australia's headquarters located?

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Decathlon Australia's main headquarters is located at Sydney, New South Wales 2044 Australia. The company has employees across 3 continents, including OceaniaEuropeAsia.

What is Decathlon Australia's official website and social media links?

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Decathlon Australia's official website is decathlon.com.au and has social profiles on LinkedIn.

What is Decathlon Australia's SIC code NAICS code?

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Decathlon Australia's SIC code is 5137 - Women's, Children's, and Infants' Clothing and Accessories NAICS code is 33992 - Sporting and Athletic Goods Manufacturing.

How many employees does Decathlon Australia have currently?

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As of April 2026, Decathlon Australia has approximately 126 employees across 3 continents, including OceaniaEuropeAsia. Key team members include Chief Financial Officer: J. H.Head Of Property: J. B.Offer And Supply Director: P. A.. Explore Decathlon Australia's employee directory with LeadIQ.

What industry does Decathlon Australia belong to?

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Decathlon Australia operates in the Sporting Goods Manufacturing industry.

What technology does Decathlon Australia use?

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Decathlon Australia's tech stack includes Cloudflare CDNWebpackjQueryFingerprintJSTypeformPayPalHTTP/3AddThis.

What is Decathlon Australia's email format?

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Decathlon Australia's email format typically follows the pattern of First.Last@decathlon.com. Find more Decathlon Australia email formats with LeadIQ.

When was Decathlon Australia founded?

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Decathlon Australia was founded in 2015.

Decathlon Australia

Sporting Goods ManufacturingNew South Wales, Australia51-200 Employees

At Decathlon, 75,000 of us live our common Purpose daily: “to make the pleasure and benefits of sport accessible to all”.

In the 60 countries that we are present, we share a strong and unique company culture, reinforced by our four fundamental values: Vitality,  Responsibility, Generosity and Authenticity.

We place innovation at the heart of our activities: from research to retail, including conception, design, production and logistics. Our twenty Passion Brand teams channel all their energy into developing specialised, good-looking and simple products, always at the lowest possible prices.

These products are aimed at all sports enthusiasts, from beginners to experts, and are sold exclusively at Decathlon. 

We started our Australian Activity in 2016 launching www.decathlon.com.au then open our Flagship store in Tempe, NSW, in December 2017. Three stores followed in December 2018 in Knoxfield VIC, Box Hill VIC and Auburn NSW. In 2019 we opened our 5th store in Moorabbin VIC. Our 6th store in South Morang VIC is currently under construction and we have future stores in the pipeline for 2021 and beyond.

We are always on the hunt for Sporty talents for many divisions; Retail, Digital, Supply, Finance and Operations - Visit www.decathlon.com.au for all latest vacancies.

Section iconCompany Overview

Headquarters
Sydney, New South Wales 2044 Australia
SIC Code
5137 - Women's, Children's, and Infants' Clothing and Accessories
NAICS Code
33992 - Sporting and Athletic Goods Manufacturing
Founded
2015
Employees
51-200

Section iconFunding & Financials

  • $1M$10M

    Decathlon Australia's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    Decathlon Australia's revenue is estimated to be in the range of $1M$10M

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