Insights

Urban Retail Expansion Decathlon Australia is expanding city centre stores and has an ongoing pipeline for new locations, creating opportunities to partner with local sport clubs, schools and event organizers to drive traffic and tailor assortments.

Digital Expansion With a Second Life program and growing online presence, there are sales opportunities through digital partnerships, affiliate campaigns, and cross selling between online platforms and physical stores.

Online Brand Expansion The Bergfreunde acquisition expands online specialty reach, presenting chances to integrate or co market mountain and outdoor gear and to launch exclusive online offerings.

Fulfillment Advantage Strategic automation in logistics demonstrates mature fulfillment capabilities that can be offered as a service or benchmark to clubs and retailers seeking efficiency improvements.

Regional Growth Decathlon’s global expansion pattern suggests opportunities for regional wholesale partnerships, cross border distribution, and co marketing with local retailers, clubs and schools in Australia and New Zealand.

Similar companies to Decathlon Australia

Decathlon Australia Tech Stack

Decathlon Australia uses 8 technology products and services including Google Hosted Libraries, Open Graph, List.js, and more. Explore Decathlon Australia's tech stack below.

  • Google Hosted Libraries
    Content Delivery Network
  • Open Graph
    Content Management System
  • List.js
    Javascript Libraries
  • Boomerang
    Javascript Libraries
  • Typeform
    Online Form Builders
  • PayPal
    Payment Processing
  • Google Analytics
    Web Analytics
  • AddThis
    Widgets

Media & News

Decathlon Australia's Email Address Formats

Decathlon Australia uses at least 2 format(s):
Decathlon Australia Email FormatsExamplePercentage
First.Last@decathlon.comJohn.Doe@decathlon.com
96%
First.MiddleLast@decathlon.comJohn.MichaelDoe@decathlon.com
2%
First.Middle@decathlon.comJohn.Michael@decathlon.com
1%
Last.First@decathlon.comDoe.John@decathlon.com
1%

Frequently Asked Questions

Where is Decathlon Australia's headquarters located?

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Decathlon Australia's main headquarters is located at Sydney, New South Wales 2044 Australia. The company has employees across 3 continents, including OceaniaEuropeAsia.

What is Decathlon Australia's official website and social media links?

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Decathlon Australia's official website is decathlon.com.au and has social profiles on LinkedIn.

What is Decathlon Australia's SIC code NAICS code?

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Decathlon Australia's SIC code is 5137 - Women's, Children's, and Infants' Clothing and Accessories NAICS code is 33992 - Sporting and Athletic Goods Manufacturing.

How many employees does Decathlon Australia have currently?

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As of April 2026, Decathlon Australia has approximately 126 employees across 3 continents, including OceaniaEuropeAsia. Key team members include Chief Financial Officer: J. H.Head Of Property: J. B.Offer And Supply Director: P. A.. Explore Decathlon Australia's employee directory with LeadIQ.

What industry does Decathlon Australia belong to?

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Decathlon Australia operates in the Sporting Goods Manufacturing industry.

What technology does Decathlon Australia use?

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Decathlon Australia's tech stack includes Google Hosted LibrariesOpen GraphList.jsBoomerangTypeformPayPalGoogle AnalyticsAddThis.

What is Decathlon Australia's email format?

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Decathlon Australia's email format typically follows the pattern of First.Last@decathlon.com. Find more Decathlon Australia email formats with LeadIQ.

When was Decathlon Australia founded?

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Decathlon Australia was founded in 2015.

Decathlon Australia

Sporting Goods ManufacturingNew South Wales, Australia51-200 Employees

Decathlon Australia operates as the Australian arm of a global sporting goods company that designs, manufactures, and retails equipment and apparel for a broad range of sports. The group pursues in-house innovation across the full value chain—research, design, production and logistics—and develops specialized, simple-looking products through its Passion Brand teams with the goal of accessible pricing. In Australia, activity began online in 2016, with a Tempe, NSW, flagship opened in 2017, followed by stores in Knoxfield, Box Hill and Auburn in 2018 and Moorabbin in 2019, with a sixth site in South Morang under construction and additional stores planned.  

Its products are sold exclusively through its own Decathlon channels, and the company maintains a presence in 60 countries, reflecting a broad global footprint in sporting goods. Based in Sydney, New South Wales, the Australian arm is described as mid-sized and operates with four core values—Vitality, Responsibility, Generosity and Authenticity—while actively recruiting across retail, digital, supply, finance and operations to support growth.

Section iconCompany Overview

Headquarters
Sydney, New South Wales 2044 Australia
SIC Code
5137 - Women's, Children's, and Infants' Clothing and Accessories
NAICS Code
33992 - Sporting and Athletic Goods Manufacturing
Founded
2015
Employees
51-200

Section iconFunding & Financials

  • $1M$10M

    Decathlon Australia's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    Decathlon Australia's revenue is estimated to be in the range of $1M$10M

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