Insights

Strategic Acquisition Market move: Acquisition by LatentView Analytics for 39.1M USD in July 2024 signals consolidation in analytics services and potential integration opportunities with LatentView’s client base. Approach LatentView or leveraging the combined capabilities to cross-sell analytics solutions.

ERP & POS Data Synergy Strong emphasis on leveraging Point of Sale data, syndicated category data, and primary shipments for CPG and Retail clients presents a clear path to sell advanced analytics, data integration, and forecasting services to midsize and large retailers seeking deeper shopper insights.

Fortune 500 Footprint Existing work with global Fortune 500 clients indicates credibility and scalable capabilities. Target enterprise accounts with higher data complexity, seeking robust analytics platforms, data governance, and multi-source data harmonization for sales and marketing optimization.

Tech Stack Leverage Utilizes Alteryx, Excel VBA, Amazon S3 and other data infrastructure tools. Up-sell on modern data engineering, automation, and self-serve analytics platforms to reduce time-to-insight for client teams and expand cloud-based analytics offerings.

Growth & Industry Fit Specialization in Retail and Consumer Goods analytics with a flexible team of data scientists, consultants, and engineers positions the firm to pursue expansion in demand planning, assortment analytics, promotional optimization, and market trend forecasting for mid-to-large clients.

Decision Point Analytics Tech Stack

Decision Point Analytics uses 8 technology products and services including Alteryx, HubSpot Analytics, SAS, and more. Explore Decision Point Analytics's tech stack below.

Alteryx

Advanced Analytics And Data Science

HubSpot Analytics

Analytics

SAS

Business Intelligence

Docker

Containerization

SAP

Customer Relationship Management

Google BigQuery

Data Warehousing

Azure DevOps

Devops

Microsoft Azure

Platform As A Service

Decision Point Analytics Email Formats	Example	Percentage
First.Last@decisionpoint.in	John.Doe@decisionpoint.in	96%
Last@decisionpoint.in	Doe@decisionpoint.in	2%
LF@decisionpoint.in	DJ@decisionpoint.in	2%

Decision Point Analytics Email Formats

Example

Percentage

First.Last@decisionpoint.in

John.Doe@decisionpoint.in

96%

Last@decisionpoint.in

Doe@decisionpoint.in

LF@decisionpoint.in

DJ@decisionpoint.in

Frequently Asked Questions

What is Decision Point Analytics's official website and social media links?

Decision Point Analytics's official website is decisionpoint.ai and has social profiles on LinkedIn.

How much revenue does Decision Point Analytics generate?

As of August 2026, Decision Point Analytics's annual revenue is estimated to be $500M - $1B.

What is Decision Point Analytics's NAICS code?

Decision Point Analytics's NAICS code is 5416 - Management, Scientific, and Technical Consulting Services.

How many employees does Decision Point Analytics have currently?

As of August 2026, Decision Point Analytics has approximately 343 employees across 5 continents, including Asia, North America and South America. Key team members include Ceo And Co-Founder: C. H., Chief Financial Officer: P. A. and Chief Technology Officer: S. S. Explore Decision Point Analytics's employee directory with LeadIQ.

What industry does Decision Point Analytics belong to?

Decision Point Analytics operates in the Business Consulting and Services industry.

What technology does Decision Point Analytics use?

Decision Point Analytics's tech stack includes Alteryx, HubSpot Analytics, SAS, Docker, SAP, Google BigQuery, Azure DevOps and Microsoft Azure.

What is Decision Point Analytics's email format?

Decision Point Analytics's email format typically follows the pattern of First.Last@decisionpoint.in. Find more Decision Point Analytics email formats with LeadIQ.

When was Decision Point Analytics founded?

Decision Point Analytics was founded in 2012.

Decision Point Analytics

Q: How many employees does Decision Point Analytics have currently?

Decision Point Analytics has approximately 343 employees.

Q: What technology does Decision Point Analytics use?

Decision Point Analytics's tech stack includes WordPress Block Editor, Adobe Creative Suite, Apache, Figma, RSS.

Q: What is Decision Point Analytics's NAICS code?

Decision Point Analytics's NAICS code is 5416 (Management, Scientific, and Technical Consulting Services).

Business Consulting and ServicesGeorgia, United States201-500 Employees

Decision Point Analytics is a mid-sized analytics consultancy focused on the retail, consumer packaged goods (CPG), and related consumer-focused sectors. It develops analytics and big data solutions for global Fortune 500 clients, providing insights to inform sales and marketing strategies. The work relies on diverse data sources such as point-of-sale data, syndicated category data, and primary shipments to derive actionable recommendations.

Based in Roswell, Georgia, the firm traces its origins to founder Ravi Shankar and his IIT Madras classmates, who brought experience in the CPG and marketing analytics domains. In July 2024, LatentView Analytics Ltd. acquired Decision Point.

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