Insights

Niche Market Expertise Decision Point specializes in providing tailored market research solutions across diverse industries such as CPG, healthcare, financial, automotive, and durable goods, positioning it as a strategic partner for clients seeking industry-specific insights.

Acquisition Opportunity Being recently acquired by LatentView Analytics highlights an opportunity to leverage combined AI-driven analytics capabilities to deliver more advanced, insight-driven marketing and sales strategies to clients.

Growth Potential With a revenue range of one to ten million dollars and a team of up to 50 employees, there is significant room for growth by expanding service offerings and scaling marketing efforts to attract larger enterprise clients.

Technology Integration The company leverages a modern tech stack including tools such as LinkedIn Ads, Google Tag Manager, and Yoast SEO Premium, indicating potential to enhance digital marketing and lead generation efforts through further technological automation.

Global Client Base Decision Point works with clients across the United States and internationally, offering opportunities to develop scalable solutions and expand its footprint in the global market for insight-driven consulting services.

decision point Tech Stack

decision point uses 8 technology products and services including LinkedIn Ads, Calendly, Microsoft 365, and more. Explore decision point's tech stack below.

  • LinkedIn Ads
    Advertising
  • Calendly
    Appointment Scheduling
  • Microsoft 365
    Email
  • FreeBSD
    Operating Systems
  • Priority Hints
    Performance
  • Yoast SEO Premium
    Search Engines
  • Google Tag Manager
    Tag Management
  • Bootstrap
    UI Frameworks

decision point's Email Address Formats

decision point uses at least 1 format(s):
decision point Email FormatsExamplePercentage
FLast@decision-point.netJDoe@decision-point.net
100%

Frequently Asked Questions

Where is decision point's headquarters located?

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decision point's main headquarters is located at 1512 Langley Lane Madison, Wisconsin 53718 United States. The company has employees across 1 continents, including North America.

What is decision point's phone number?

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You can contact decision point's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is decision point's official website and social media links?

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decision point's official website is decision-point.net and has social profiles on LinkedIn.

What is decision point's NAICS code?

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decision point's NAICS code is 54191 - Marketing Research and Public Opinion Polling.

How many employees does decision point have currently?

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As of May 2026, decision point has approximately 20 employees across 1 continents, including North America. Key team members include President: N. W.President: J. F.Vice President: K. R. K.. Explore decision point's employee directory with LeadIQ.

What industry does decision point belong to?

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decision point operates in the Market Research industry.

What technology does decision point use?

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decision point's tech stack includes LinkedIn AdsCalendlyMicrosoft 365FreeBSDPriority HintsYoast SEO PremiumGoogle Tag ManagerBootstrap.

What is decision point's email format?

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decision point's email format typically follows the pattern of FLast@decision-point.net. Find more decision point email formats with LeadIQ.

When was decision point founded?

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decision point was founded in 2009.

decision point

Market ResearchWisconsin, United States11-50 Employees

Decision point is a market research firm based in Madison, Wisconsin, serving clients across the U.S. and globally. The company aims to help clients translate research into confident, data-informed decisions. It emphasizes tailoring its solutions to strengthen brand equity, support product launches, and deepen understanding of target consumers. Its approach blends rigorous methodologies with extensive experience to identify what drives audience behavior and turn complex data into actionable findings. The firm serves clients across industries such as consumer packaged goods, durable goods, financial services, healthcare, and automotive, and in May 2025 LatentView Analytics announced its acquisition of decision point.

Section iconCompany Overview

Headquarters
1512 Langley Lane Madison, Wisconsin 53718 United States
Phone number
NAICS Code
54191 - Marketing Research and Public Opinion Polling
Founded
2009
Employees
11-50

Section iconFunding & Financials

  • $1M$10M

    decision point's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    decision point's revenue is estimated to be in the range of $1M$10M

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