decision point
Market ResearchWisconsin, United States11-50 Employees
Decision point is a market research firm based in Madison, Wisconsin, serving clients across the U.S. and globally. The company aims to help clients translate research into confident, data-informed decisions. It emphasizes tailoring its solutions to strengthen brand equity, support product launches, and deepen understanding of target consumers. Its approach blends rigorous methodologies with extensive experience to identify what drives audience behavior and turn complex data into actionable findings. The firm serves clients across industries such as consumer packaged goods, durable goods, financial services, healthcare, and automotive, and in May 2025 LatentView Analytics announced its acquisition of decision point.