Product Innovation DECKED has a strong track record of continuous product innovation, recently launching the Next-Generation Drawer System and the Super Drawer. These new offerings showcase the company's commitment to enhancing storage solutions for pickup trucks and cargo vans, presenting a sales opportunity for customers seeking cutting-edge organizational products.
Partnership Opportunities Through partnerships with brands like Walther and Wide Open Spaces, DECKED has expanded its reach and customer base. Leveraging these collaborations, sales representatives can explore co-promotion opportunities and bundle deals to attract new customers interested in both outdoor gear and storage solutions.
Market Expansion DECKED's presence in multiple locations, including production facilities in Ohio and Utah, indicates a strong infrastructure for market expansion. Sales development representatives can capitalize on this geographical diversity to target regional markets effectively, promoting DECKED products to a wider audience of truck and van owners.
Competitive Positioning With revenue in the range of $10M - 50M, DECKED competes with similar companies like Adrian Steel and UWS in the motor vehicle manufacturing industry. Sales professionals can emphasize DECKED's unique selling points, such as payload capacity and design flexibility, to differentiate the brand and secure sales against competitors.
Digital Marketing Potential DECKED utilizes a tech stack that includes AdRoll, WordPress, and Mailchimp, suggesting a strong focus on digital marketing. Sales development teams can leverage these tools to target specific customer segments, run personalized campaigns, and drive lead generation, tapping into DECKED's digital presence for increased sales opportunities.