Insights

Regional Expansion Decora operates 8 stores across Estonia, indicating strong local market presence with opportunities to cross-sell to nearby regions and optimize logistics for expansion into neighboring Baltic markets.

Small-Mid Market With 11-50 employees and annual revenue under 1 million, there is potential for scalable solutions tailored to mid-sized wholesale hardware distributors, including procurement efficiencies and digital marketing support.

Digital Tools Existing tech stack includes tracking and analytics tools (TrackJS, Microsoft Clarity) and search/commerce platforms (Klevu), suggesting openness to optimization, enhanced analytics, and personalized customer experiences to boost online sales.

Pricing & Partnerships As a leading Estonian hardware retailer with sizable regional presence, Decora may be open to strategic supplier partnerships, exclusive product lines, and favorable bulk pricing to strengthen margins and drive growth.

Visibility & Growth Revenue scope under 1M presents an upside case for sales enablement services, onboarding programs, and channel diversification (e-commerce, B2B partnerships) to accelerate revenue acceleration and market share gains.

Decora Tech Stack

Decora uses 8 technology products and services including Hotjar, Microsoft Clarity, Magento, and more. Explore Decora's tech stack below.

Analytics

Analytics

E-commerce

React

Javascript Frameworks

jQuery Migrate

Javascript Libraries

Clerk.io

Personalization

Klevu

Search Engines

Decora Email Formats	Example	Percentage
First.Last@decora.ee	John.Doe@decora.ee	71%
First@decora.ee	John@decora.ee	29%

Decora Email Formats

Example

Percentage

First.Last@decora.ee

John.Doe@decora.ee

71%

First@decora.ee

John@decora.ee

29%

Frequently Asked Questions

What is Decora's stock symbol?

Decora is a publicly traded company; the company's stock symbol is DCR.WA.

What is Decora's official website and social media links?

Decora's official website is decora.ee and has social profiles on LinkedIn.

How much revenue does Decora generate?

As of August 2026, Decora's annual revenue is estimated to be <$1M.

What is Decora's SIC code and NAICS code?

Decora's SIC code is 5032 - Brick, Stone, and Related Construction Materials and NAICS code is 4233 - Lumber and Other Construction Materials Merchant Wholesalers.

How many employees does Decora have currently?

As of August 2026, Decora has approximately 23 employees across 5 continents, including Europe, South America and Asia. Key team members include It Manager: K. T., Purchasing Manager: A. R. and Shareholder: K. T. Explore Decora's employee directory with LeadIQ.

What industry does Decora belong to?

Decora operates in the Wholesale Building Materials industry.

What technology does Decora use?

Decora's tech stack includes Hotjar, Microsoft Clarity, Magento, Microsoft 365, React, jQuery Migrate, Clerk.io and Klevu.

What is Decora's email format?

Decora's email format typically follows the pattern of First.Last@decora.ee. Find more Decora email formats with LeadIQ.

When was Decora founded?

Decora was founded in 1993.

Decora

Q: What is Decora's official website and social media links?

Decora's official website is decora.ee. Decora has social profiles on LinkedIn.

Q: How many employees does Decora have currently?

Decora has approximately 23 employees.

Q: What industry does Decora belong to?

Decora operates in the Wholesale Building Materials industry.

Q: What technology does Decora use?

Decora's tech stack includes Google Tag Manager, ProgressBar.js, RequireJS, jQuery, X-XSS-Protection.

Q: What is Decora's NAICS code?

Decora's NAICS code is 4233 (Lumber and Other Construction Materials Merchant Wholesalers).

Wholesale Building MaterialsTartu, Estonia11-50 Employees

Decora operates in the wholesale building materials sector and runs a network of eight hardware stores across Estonia. Its locations span Tallinn, Tartu, Pärnu, Viljandi, Viimsi, Võru, Jõgeva, and Põltsamaa, signaling a nationwide footprint. The company is described as one of the leading hardware shops in Estonia and is based in Tartu. Within the wholesale building materials industry, Decora functions as a regional supplier serving customers seeking access to hardware and building materials across the country. The available information does not include the company’s founding date or other financial details.

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