Insights

Strong Market Position Dee Zee has established itself as a trusted OEM supplier in the truck accessory market with a revenue range of 500 million to 1 billion dollars, serving major auto manufacturers and a broad consumer base. This positions the company as a key player with extensive manufacturer relationships and a significant customer network, creating opportunities to expand product offerings and enter new automotive segments.

Product Expansion Opportunities With recent launches like the Jeep overlanding product line and ongoing innovation in truck accessories, Dee Zee demonstrates a focus on trendy, high-demand vehicle segments. Targeting emerging markets such as off-road, overlanding, and electric trucks could unlock new sales channels and customer segments interested in durable, stylish accessories tailored to evolving vehicle technologies.

Geographic and Facility Growth Dee Zee is actively expanding with new facilities in Pleasant Hill, California, and increasing workforce to support manufacturing and logistics capabilities. These investments suggest capacity growth and regional market expansion potential, presenting opportunities to propose localized supply chain solutions or customized product offerings aligned with their new manufacturing footprint.

Eco-Friendly Appeal The company’s commitment to green manufacturing practices and sustainable sourcing, including partnerships with SFI-certified vendors, presents opportunities to promote eco-friendly product lines and environmentally conscious materials that resonate with the increasing consumer demand for sustainability.

Recognition and Innovation Awarded the 2023 SEMA Manufacturer of the Year, Dee Zee’s emphasis on quality, innovation, and continuous improvement positions them as a leader in product development. Leveraging this reputation could facilitate introductions for premium or custom accessory lines, as well as co-marketing initiatives to further enhance brand reach in the automotive aftermarket.

Dee Zee, Inc Tech Stack

Dee Zee, Inc uses 8 technology products and services including D2L Brightspace, Amazon Simple Email Service, jQuery Migrate, and more. Explore Dee Zee, Inc's tech stack below.

  • D2L Brightspace
    Communication And Collaboration
  • Amazon Simple Email Service
    Email
  • jQuery Migrate
    Javascript Libraries
  • Cisco
    Network Hardware
  • LinkedIn
    Online Community Software
  • JSON
    Programming Languages
  • Java
    Programming Languages
  • X-Content-Type-Options
    Web & Portal Technology

Media & News

Dee Zee, Inc's Email Address Formats

Dee Zee, Inc uses at least 1 format(s):
Dee Zee, Inc Email FormatsExamplePercentage
FLast@deezee.comJDoe@deezee.com
96%
First.Last@deezee.comJohn.Doe@deezee.com
3%
F.Last@deezee.comJ.Doe@deezee.com
1%

Frequently Asked Questions

What is Dee Zee, Inc's phone number?

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You can contact Dee Zee, Inc's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Dee Zee, Inc's official website and social media links?

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Dee Zee, Inc's official website is deezee.com and has social profiles on LinkedIn.

How much revenue does Dee Zee, Inc generate?

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As of December 2025, Dee Zee, Inc's annual revenue is estimated to be $205M.

What is Dee Zee, Inc's NAICS code?

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Dee Zee, Inc's NAICS code is 3361 - Motor Vehicle Manufacturing.

How many employees does Dee Zee, Inc have currently?

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As of December 2025, Dee Zee, Inc has approximately 1K employees across 4 continents, including North AmericaAsiaEurope. Key team members include Chief Executive Officer: R. S.Cio: B. N.Cfo: B. M.. Explore Dee Zee, Inc's employee directory with LeadIQ.

What industry does Dee Zee, Inc belong to?

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Dee Zee, Inc operates in the Motor Vehicle Manufacturing industry.

What technology does Dee Zee, Inc use?

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Dee Zee, Inc's tech stack includes D2L BrightspaceAmazon Simple Email ServicejQuery MigrateCiscoLinkedInJSONJavaX-Content-Type-Options.

What is Dee Zee, Inc's email format?

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Dee Zee, Inc's email format typically follows the pattern of FLast@deezee.com. Find more Dee Zee, Inc email formats with LeadIQ.

When was Dee Zee, Inc founded?

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Dee Zee, Inc was founded in 1977.

Dee Zee, Inc

Motor Vehicle ManufacturingIowa, United States1001-5000 Employees

Dee Zee's extensive product lines are built with you in mind. We recognize your need for durable, functional, and stylish products to keep up with your hectic pace. Dee Zee's classic styles are intertwined with the newest modern looks to explicitly satisfy your needs.

Dee Zee has been a staple brand in the truck accessory market since 1977. We are trusted to support the biggest names in the auto industry as their Original Equipment Manufacturer (OEM) on a variety of products. If you take a closer look, you may see a Dee Zee finished product underneath a Chrysler, Ford, GM, Honda, Nissan, Subaru, or Toyota logo. Our proven manufacturing techniques have carried over to our consumer market accessories you see flooding websites, catalogs and your local retail stores.

The fertile ground in America's Heartland gives way to eight buildings in Central Iowa comprised of over 1 million square feet dedicated to manufacturing, packaging, warehousing and shipping. In-house engineers create Dee Zee's storied products with the latest design software to produce custom fit applications for your vehicle. The majority of Dee Zee products are made and packaged in Des Moines, IA with 90% of supplied parts coming from American vendors.

Dee Zee is always promoting a cleaner tomorrow by practicing green manufacturing techniques. Our eco-friendly manufacturing processes not only save the end consumer money by using lean practices, but we do our part to protect the planet. Dee Zee's reduced carbon footprint is achieved through massive recycling efforts, material reductions and efficient manufacturing processes. We are proud to work with vendors who are Sustainable Forestry Initiative (SFI) program participants for paper and cardboard products during packaging.

Section iconCompany Overview

Phone number
Website
deezee.com
NAICS Code
3361 - Motor Vehicle Manufacturing
Founded
1977
Employees
1001-5000

Section iconFunding & Financials

  • $500M$1B

    Dee Zee, Inc's revenue is estimated to be in the range of $500M$1B

Section iconFunding & Financials

  • $500M$1B

    Dee Zee, Inc's revenue is estimated to be in the range of $500M$1B

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