Defender Industries, Inc. Email Format

RetailConnecticut, United States51-200 Employees

Defender Industries, Inc. is a family-owned retail marine outfitter based in Waterford, Connecticut. Founded in 1938 by Sheldon Lance, the company provides marine supplies, inflatable boats, and outboard motors, offering competitive prices and authorized-dealer status across its product lines. An in-house sales team helps customers select appropriate gear and navigate their boating projects, supported by direct access to a broad range of brands through Defender’s authorized-dealer network for roughly 85,000 products. This combination of stock, expertise, and brand partnerships enables customers to source what they need from a single supplier.

Defender serves mariners worldwide as its primary customer base, emphasizing reliable stock and knowledgeable guidance to support purchases. It positions itself in the retail segment of the marine industry as the largest independent marine supply firm in the United States. Based in Waterford, Defender has sustained a long-standing market presence and a history of involvement in industry events. In 2025, the company sponsored and attended a World Cup event, marking a recent public-facing development.

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