Independent RIA Access Leverage DeFrehn Consulting’s dual registration as an Independent RIA with access to large brokerage infrastructure to offer scalable investment advisory services to small business owners and their families seeking fiduciary-compliant retirement and investment solutions.

Family Business Focus Target owners of family-operated businesses with integrated personal and business financial planning, highlighting services that align personal and business goals, long-term wealth planning, and risk management to strengthen client loyalty and referrals.

Fiduciary Expertise Promote 3(31) and 3(38) fiduciary services in retirement plan management to small employers seeking liability mitigation, participant education, and compliant plan structures, appealing to a market segment seeking robust fiduciary support.

Fee-Based Flex Position fee-based model as flexible alignment of interests in scenarios where it benefits the investor, while offering clarity on when fee-based arrangements are advantageous to maintain trust with clients sensitive to cost structures.

Tech-Driven Service Highlight the use of a modern tech stack (Moat, Open Graph, Google Workspace and site monitoring) to deliver streamlined financial planning, secure communications, and reliable service delivery, enabling scalable growth with limited headcount.