Insights

Expansion Potential Dekk1 has rapidly expanded across regions (Rogaland, Hordaland, Vestfold, Oslo) and operates a modern store and workshop network. Sales opportunities exist in franchising, cross-region supplier partnerships, and aftersales service packages to support their growing footprint.

Brand Independent As an independent, non‑factory‑owned chain with access to major tire and wheel brands via a wholesaler, Dekk1 can benefit from exclusive or prioritized product lines, promotional programs, and inventory optimization partnerships that enhance margins.

Multi‑Segment Service Dekk1 serves passenger, commercial, truck/industrial, agricultural, and motorcycle segments with specialized expertise in several areas. This opens opportunities for tailored fleet programs, maintenance bundles, and KPI‑driven service contracts for diverse customer bases.

Tech & Data Readiness The presence of modern digital tracking and marketing tech (Google Tag Manager, Facebook Pixel, LinkedIn Insight Tag, JSON‑LD) indicates readiness for data‑driven marketing, retargeting, and analytics to optimize campaigns, pricing, and conversion for supplier and service offers.

Growth & Cash Tone With revenue in the mid single digits and a scalable store network under RAC ownership, Dekk1 is positioned for value‑add partnerships in equipment, aftermarket services, and fleet management solutions that align with their growth trajectory and regional coverage.

Similar companies to Dekk1

Dekk1 Tech Stack

Dekk1 uses 8 technology products and services including Linkedin Insight Tag, Smartlook, WordPress, and more. Explore Dekk1's tech stack below.

Dekk1's Email Address Formats

Dekk1 uses at least 1 email format:
Dekk1 Email FormatsExamplePercentage
First.Last@dekk1.noJohn.Doe@dekk1.no
100%

Frequently Asked Questions

What is Dekk1's official website and social media links?

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Dekk1's official website is dekk1.no and has social profiles on LinkedIn.

How much revenue does Dekk1 generate?

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As of July 2026, Dekk1's annual revenue is estimated to be $1M - $10M.

What is Dekk1's NAICS code?

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Dekk1's NAICS code is 3361 - Motor Vehicle Manufacturing.

How many employees does Dekk1 have currently?

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As of July 2026, Dekk1 has approximately 51 employees across 1 continents, including Europe. Key team members include Regionsjef: M. O., Avdelingsleder: T. B. and Avdelingsleder: R. B. Explore Dekk1's employee directory with LeadIQ.

What industry does Dekk1 belong to?

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Dekk1 operates in the Automotive industry.

What technology does Dekk1 use?

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Dekk1's tech stack includes Linkedin Insight Tag, Smartlook, WordPress, Mailgun, Microsoft 365, Google Maps, Google Tag Manager and X-Content-Type-Options.

What is Dekk1's email format?

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Dekk1's email format typically follows the pattern of First.Last@dekk1.no. Find more Dekk1 email formats with LeadIQ.
Dekk1 logo

Dekk1

AutomotiveBuskerud, Norway51-200 Employees

Dekk1 is an independent Norwegian tire and wheel retailer network operating within the motor vehicle sector. The chain began in 2007 with 14 stores in Rogaland and expanded through acquisitions to Hordaland, Vestfold, and the Oslo region, building a modern and durable market presence. It operates modern stores and service workshops and offers tires and rims from major brands, supported by wholesale access that provides a broad range across categories. Dekk1 serves both individual customers and commercial fleets, providing tires and rims for passenger cars, light vans, heavy equipment, trucks, construction, agriculture, and motorcycles, with some locations offering specialized expertise. The organization is based in Lysaker, with a listed address in Lier, Buskerud, and it is owned by RAC, which also operates Avis and Budget car rental in Scandinavia and Iceland and the Steinspruten Bilglass chain.

Section iconCompany Overview

Website
dekk1.no
NAICS Code
3361 - Motor Vehicle Manufacturing
Employees
51-200

Section iconFunding & Financials

  • $1M - $10M

    Dekk1's revenue is estimated to be in the range of $1M - $10M

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