Acquisition by Newlat Group Delverde Industrie Alimentari SpA was acquired by Newlat Group in 2019. This acquisition opens up opportunities for cross-selling products between Delverde and Newlat's portfolio, expanding market reach and potential customer base.
Market Listing Plans Following the acquisition, Newlat Group is planning a stock market listing in Milan. This move could attract investor attention and enhance brand visibility, potentially leading to increased sales and partnerships for Delverde.
Unique Selling Proposition Delverde's unique production location in Fara San Martino, Abruzzo, known for its pure spring water and high-quality durum wheat semolina, provides a compelling selling point. Highlighting these aspects can appeal to health-conscious consumers seeking premium pasta products.
Competitive Positioning Among similar companies like Ponti S.p.a., Delverde stands out with its focus on organic and wholegrain pasta varieties. Leveraging this differentiation can help Delverde position itself as a preferred choice for health-oriented consumers, potentially driving sales growth.
Digital Marketing Opportunities Delverde utilizes a range of tech tools including Google Analytics, PHP, and Google Tag Manager. Leveraging these technologies for targeted digital marketing campaigns can enhance brand visibility online, boost customer engagement, and drive online sales growth.