Leadership transition DEMA recently announced a new President and CEO, effective August 4, 2026, with a succession plan in place after a long tenure. This presents an opportunity to engage the organization on strategic initiatives, conferences, and membership growth during leadership transition.

Annual show leverage DEMA Show is a flagship, trade-only event for the diving industry, with upcoming dates in November 2025. There are avenues for sponsorships, exhibitor packages, and targeted marketing opportunities to reach industry buyers and decision-makers.

Membership and fundraising As a non-profit trade association with a lean staff and revenue in the lower mid-range, DEMA may be open to partnerships that enhance member value, certification census offerings, and donor or sponsor programs that support industry growth and events.

Digital engagement The tech stack includes common enterprise tools and web technologies with digital assets like social campaigns and certification census services. This indicates receptivity to digital marketing services, analytics, automation, and platform integrations to boost event attendance and member engagement.

Industry impact DEMA operates in a competitive space alongside large players and affiliates. Opportunities exist to propose value-added services such as market intelligence, industry advocacy support, and targeted B2B content for diversifying revenue streams and expanding the show’s international reach.