Diverse Customer Base ALIGRO serves a wide range of clients including professionals in gastronomy and retail sectors, as well as private individuals, indicating a broad customer base with varied purchasing needs that can be targeted for tailored upselling and cross-selling opportunities.

Strong Product Range With a catalog of over 30,000 food items and frequent weekly promotions, ALIGRO offers ample opportunities to introduce new products and exclusive deals to existing customers to increase repeat business and volume sales.

Sustainability Appeal The company's emphasis on offering sustainably low prices and fresh, high-quality products positions it well to attract environmentally conscious customers and businesses seeking sustainable sourcing options.

Digital Presence Utilizing advanced web technologies such as Progressive Web Apps and modern analytics tools, ALIGRO demonstrates a strong digital foundation that can support targeted marketing campaigns and personalized online sales strategies.

Expansion Potential Operating within the Swiss wholesale market with a mid-range revenue size suggests opportunities for regional expansion or diversification into related foodservice and retail segments to drive growth.