In-store Advertising Dentsu Japan is pursuing strategic partnerships to expand in-store advertising through a new company with Seven & i and CyberAgent, targeting 8,700 stores. This presents sales opportunities for integrated CX and DX services that optimize digital signage, real-time targeting, and measurement across large retail networks.

Digital Transformation With AX, BX, CX, and DX service domains and ongoing rapid service expansion, there is a clear opportunity to upsell digital transformation offerings that modernize marketing foundations, data platforms, and cross-channel customer experiences for mid-to-large clients.

AI Creative Shift Dentsu Japan’s AI for Growth Creative Lines signals a focus on AI-enabled creative supply. This creates sales potential for AI-driven creative tooling, automation-enabled production, and data-informed creative optimization for advertisers seeking faster turnaround and measurable impact.

Global-Local Integration Post-merger integration activities following the Aegis Group acquisition highlight a need for centralized global-to-local coordination. This yields opportunities to offer integrated cross-border media operations, governance, and shared technology stacks for multinational clients.

Performance & Awards Recent awards in Creative Strategy and a high-profile media/creative footprint imply strong credibility. Leverage endorsements and case-study momentum to engage potential clients seeking proven partners for large-scale campaigns, targeting both domestic and international brands.