Leadership Transitions Recent high-level leadership changes, including promotions of new CEOs and a global brand president, indicate a strategic shift that may open opportunities for tailored service offerings, executive engagement, and consultancy on organizational change.

Market Recognition Being recognized as the top agency in the New Business Barometer 2018 highlights a strong reputation for acquiring new clients, paving the way for partnership opportunities, co-branding initiatives, and collaborative campaigns.

Mergers and Expansions The recent merger with Gravity suggests an expanding service portfolio and enhanced market presence, creating opportunities to introduce complementary services such as technology solutions, analytics, and integrated marketing packages.

Innovative Collaborations Partnerships like the one with Foodism demonstrate a focus on innovative, experiential marketing strategies that can be leveraged to offer creative content, sponsorship packages, and targeted marketing solutions to similar industry or lifestyle brands.

Technology Usage Utilizing advanced tools like Salesforce, Criteo, and Meltwater shows a tech-savvy approach, indicating a receptiveness to proposing advanced data-driven marketing platforms, AI solutions, and digital transformation services to enhance campaign performance.