Local Community Engagement The Derby Informer has a strong presence in Derby, KS, with a focus on local news, sports, and lifestyle, making it an ideal platform for businesses seeking targeted local advertising and community engagement opportunities.
Digital Advertising Capabilities With a tech stack featuring Google Tag Manager, Cloudflare, and programmatic ad platforms like PubMatic and Taboola, the company offers robust digital advertising options that could be leveraged for targeted online marketing campaigns.
Recognition & Credibility Receiving the Silver Star Community Service with Excellence Award demonstrates community trust and reputation, providing a selling point for advertisers looking to associate with reputable local media.
Growth Potential Generating revenues between 1 million and 10 million USD with a small team suggests room for expanded advertising services or content partnerships to increase revenue streams.
Market Positioning As a dedicated local newspaper with a comprehensive online presence, Derby Informer is well-positioned to attract small business advertisers looking for locally targeted promotion that exceeds what larger, national outlets can offer.