Private club network Leverage a longstanding private club network serving professionals and high-net-worth individuals in Des Moines with two convenient locations for client entertainment, private events, and exclusive memberships that can be upsold to corporate accounts.

Event & catering Capitalize on in-house meeting spaces, weddings, seminars, and catering services with travel-ready options to expand into external events, offering bundled packages to businesses seeking venue and catering solutions.

Corporate hospitality Position as a premium hospitality partner for corporate entertaining, client dinners, and executive retreats, targeting local companies in Des Moines and West Des Moines looking for suite-style amenities and high-end service.

Membership upsell Promote cross-location memberships and tiered benefits to capture multi-location usage, encouraging longer commitments and referral incentives among existing members and their networks.

Digital reach Utilize digital assets and the club’s established prestige to drive referrals through membership benefits pages and virtual tours, while exploring partnerships with local event planners and businesses for co-branded experiences.