Insights

Market Expansion Opportunities WP Produce's recent growth through facility expansion in Homestead, Florida and its focus on building out the Desbry branded product line suggest opportunities for distributors and wholesalers to partner in distributing their expanding tropical and exotic produce offerings.

Strategic Partnerships Collaborations with companies like Hazel Technologies and Produce Moms highlight WP Produce’s openness to innovative tech and marketing alliances, creating avenues for joint ventures focused on extending produce shelf life and increasing brand awareness to boost sales channels.

Innovative Product Launches The recent launch of the Tropical Fruit school lunch Pilot Program and new product lines like Hazel™ O indicate an emphasis on growing niche markets such as educational institutions and organic food segments, presenting opportunities to supply health-conscious and institutional buyers.

Brand Differentiation WP Produce’s emphasis on premium quality, slow-oxidizing tropical avocados, and a dedicated partnership with marketing companies positions its Desbry brand as a differentiated product in the tropical produce market, ideal for retailers seeking high-quality, unique offerings.

Technology Adoption Utilization of modern tech stacks like Wix, React, and Google Analytics demonstrates WP Produce's digital engagement and data-driven approach, making it easier for B2B partners to connect through their online presence and leverage digital channels for sales growth.

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Desbry Brand (by WP Produce) Tech Stack

Desbry Brand (by WP Produce) uses 8 technology products and services including Wix, Cloudflare, Microsoft 365, and more. Explore Desbry Brand (by WP Produce)'s tech stack below.

Wix
Content Management System
Cloudflare
Content Management System
Microsoft 365
Email
React
Javascript Frameworks
TweenMax
Javascript Frameworks
RequireJS
Javascript Frameworks
Lodash
Javascript Libraries
Google Analytics
Web Analytics

Media & News

Desbry Brand (by WP Produce)'s Email Address Formats

Desbry Brand (by WP Produce) uses at least 1 format(s):

Desbry Brand (by WP Produce) Email Formats	Example	Percentage
First@wpproduce.com	John@wpproduce.com	33%
First.Last@wpproduce.com	John.Doe@wpproduce.com	17%
First@wpproduce.com	John@wpproduce.com	33%
First.Last@wpproduce.com	John.Doe@wpproduce.com	17%

Frequently Asked Questions

Where is Desbry Brand (by WP Produce)'s headquarters located?

Desbry Brand (by WP Produce)'s main headquarters is located at 1471 NW 21ST ST, MIAMI, Florida 33142, US. The company has employees across 1 continents, including North America.

What is Desbry Brand (by WP Produce)'s official website and social media links?

Desbry Brand (by WP Produce)'s official website is wpproduce.com and has social profiles on LinkedIn.

How much revenue does Desbry Brand (by WP Produce) generate?

As of October 2025, Desbry Brand (by WP Produce)'s annual revenue is estimated to be $18M.

What is Desbry Brand (by WP Produce)'s NAICS code?

Desbry Brand (by WP Produce)'s NAICS code is 722 - Food Services and Drinking Places.

How many employees does Desbry Brand (by WP Produce) have currently?

As of October 2025, Desbry Brand (by WP Produce) has approximately 11 employees across 1 continents, including North America. Key team members include Vp Of Sales: C. G.President: H. P.Owner: J. G.. Explore Desbry Brand (by WP Produce)'s employee directory with LeadIQ.

What industry does Desbry Brand (by WP Produce) belong to?

Desbry Brand (by WP Produce) operates in the Food and Beverage Services industry.

What technology does Desbry Brand (by WP Produce) use?

Desbry Brand (by WP Produce)'s tech stack includes WixCloudflareMicrosoft 365ReactTweenMaxRequireJSLodashGoogle Analytics.

What is Desbry Brand (by WP Produce)'s email format?

Desbry Brand (by WP Produce)'s email format typically follows the pattern of First@wpproduce.com. Find more Desbry Brand (by WP Produce) email formats with LeadIQ.

When was Desbry Brand (by WP Produce) founded?

Desbry Brand (by WP Produce) was founded in 1984.

Desbry Brand (by WP Produce)

Q: How many employees does Desbry Brand (by WP Produce) have currently?

Desbry Brand (by WP Produce) has approximately 11 employees.

Q: What technology does Desbry Brand (by WP Produce) use?

Desbry Brand (by WP Produce)'s tech stack includes Google Analytics Enhanced eCommerce, React, Zepto, Wix, Webpack.

Food and Beverage ServicesUnited States11-50 Employees

In 1984, our founder Willy Pardo started selling exotic and tropical produce from the back of his truck in Miami to neighbors who wanted fresh produce  items that were staples of their diets but not always easy to find in supermarkets. 

Now WP Produce has grown into a full-line purveyor of tropical and exotic items.

WP has stayed true to its mission of providing premium quality in both service and product. Our success is attributed to the many years the company has worked to refine strong and constant partnership with growers and customers.

WP Produce continues to be family owned and operated. Willy’s, daughter, Desiree P. Morales, Vice President and his nephew, Christopher Gonzalez, Vice President of Sales, are focused on excellent customer service, and  expansion of their Desbry® branded produce, product line diversity, and innovative packaging.