Design Asylum (Irregular Choice) Employee Directory

Retail Apparel and FashionEngland, United Kingdom11-50 Employees

Design Asylum, trading as Irregular Choice, designs and retails fashion footwear defined by playful, unconventional styling. Founded in 1999 by Dan Sullivan, the brand aims to offer standout shoes at accessible prices. Sullivan personally designs all styles to ensure the collection reflects the brand’s distinctive character, with hundreds of new designs developed each season. The brand originated in the seaside town of Brighton and is now based in London, England, operating within the retail apparel and fashion sector.

Irregular Choice has expanded to an international presence, with flagship stores and products available in more than 50 countries. Over the years it has partnered with major brands to release licensed collections, including Scooby-Doo, Transformers, and Justice League, and in 2025 launched a Monopoly collection with Hasbro.

Find Design Asylum (Irregular Choice) employees' phone numbers or email addresses

Design Asylum (Irregular Choice) Global Highlights

Location
Employees

Europe
21

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  • United Kingdom Of Great Britain And Northern Ireland
    21

North America
7

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  • United States Of America
    7

Oceania
6

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  • Australia
    6

Design Asylum (Irregular Choice)'s Leadership

  • Stylized image of a person
    P. K.
    President
    Phone icon
  • Stylized image of a person
    W. C.
    Founder And Chief Executive Officer
    Phone icon
  • Stylized image of a person
    B. G.
    Founder & Art Director
    Phone icon
  • Stylized image of a person
    G. S.
    Director Of Human Resources
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  • Stylized image of a person
    C. M.
    Store Manager
    Phone icon
  • Stylized image of a person
    E. B.
    Clothing Designer And Manager
    Phone icon
  • Stylized image of a person
    W. P.
    Graphic Artist
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  • Stylized image of a person
    G. B.
    Web Administrator
    Phone icon

Design Asylum (Irregular Choice) Employee Metrics

100%
50%
0%
2026
2025
  • Retail
  • Information Technology
  • Arts & Design
  • Product Management
  • Accounting
  • Other
  • Administrative
  • Analytics

Contact profiles from Design Asylum (Irregular Choice)

Name
Title
Contact Info
Location
Last Update
  • Stylized image of a person
    P. K.
    President
    Phone icon
    United StatesNew Jersey
    Apr 15, 2026
  • Stylized image of a person
    B. G.
    Founder & Art Director
    Phone icon
    United StatesVermont
    May 31, 2026
  • Stylized image of a person
    W. C.
    Founder And Chief Executive Officer
    Phone icon
    Apr 24, 2025
  • Stylized image of a person
    G. S.
    Director Of Human Resources
    Phone icon
    UNITED STATES
    May 01, 2024
  • Stylized image of a person
    C. M.
    Store Manager
    Phone icon
    United Kingdom
    Apr 11, 2023
  • Stylized image of a person
    E. B.
    Clothing Designer And Manager
    Phone icon
    United KingdomBrighton and Hove
    Aug 01, 2024
  • Stylized image of a person
    W. P.
    Graphic Artist
    Phone icon
    Apr 26, 2025
  • Stylized image of a person
    G. B.
    Web Administrator
    Phone icon
    United KingdomEngland
    Jun 02, 2026
  • Stylized image of a person
    D. S.
    Phone icon
    UNITED STATES
    Mar 07, 2023
  • Stylized image of a person
    J. S.
    Phone icon
    UNITED STATES
    Oct 11, 2024

Frequently Asked Questions

What is Design Asylum (Irregular Choice) known for?

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Design Asylum (Irregular Choice) was founded in 1999 operates in the Retail Apparel and Fashion industry. The company's main headquarters is located in London, England United Kingdom. Explore Design Asylum (Irregular Choice)'s company overview page for more information.

What is Design Asylum (Irregular Choice)'s most common email format?

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Design Asylum (Irregular Choice) employees' email format typically follows the pattern of . Trying to find reliable and up-to-date employee contact data? Find more Design Asylum (Irregular Choice) email formats with LeadIQ.

How many employees does Design Asylum (Irregular Choice) have currently?

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Design Asylum (Irregular Choice) has approximately 18 employees as of May 2026. These team members are located across 3 continents, including EuropeNorth AmericaOceania.

Who are Design Asylum (Irregular Choice)'s key employees and leadership?

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As of May 2026, Design Asylum (Irregular Choice)'s key employees include:

  • President: P. K.
  • Founder And Chief Executive Officer: W. C.
  • Founder & Art Director: B. G.
  • Director Of Human Resources: G. S.
  • Store Manager: C. M.

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