Established Reputation With over 20 years of experience and a transition from local to national recognition, Design Connection presents a stable and reputable brand that can benefit from expanded marketing and technology solutions to further grow its customer base.

Niche Market Focus Specializing in custom home and garage plans across various styles and sizes creates opportunities to offer tailored digital tools, design software integrations, and premium content services for their customer segments.

Growing Digital Presence Utilizing a tech stack that includes analytics and security protocols indicates a focus on online engagement; enhancing their website platform could unlock new sales channels and improve user experience.

Operational Scale As a small team of fewer than 10 employees, design connection may benefit from scalable automation and workflow tools to streamline client interactions and project management, freeing resources for sales expansion.

Market Positioning Competing with larger firms like Studio McGee and Hufft suggests opportunities for targeted marketing, brand differentiation, and partnership strategies to increase visibility within the home design industry.