Sustainability Opportunity Design Matters launched a sustainability focused design competition called the True Zero Carbon Challenge, signaling a potential for clients seeking eco-conscious branding, marketing materials, and packaging design that align with sustainability goals.

Small Team Agility With a lean team of 2–10 employees, they offer flexible, hands-on services across branding, marketing strategy, graphic design, and photography, making them a good fit for mid-market firms needing integrated projects without the overhead of larger agencies.

Integrated Marketing Their portfolio spans strategy, content, and execution across social media, email, web, print, and campaigns, presenting cross-sell opportunities to clients requiring end-to-end marketing solutions from conception to ongoing support.

Location leverage Based in Des Moines with national exposure, there is potential to target midwestern businesses seeking local expertise combined with scalable marketing strategies, appealing to firms wanting close collaboration without regional constraints.

Brand and Experience Award recognition and long-standing presence since 2002 position them as a credible partner for brand identity systems and publication design, suggesting opportunities to upsell large-scale branding refreshes or ongoing marketing programs for growing companies.