Award-winning credibility Leverage the NEWH Pinnacle Award recognition for founder Trisha Poole to establish trust with hospitality clients seeking established design partners and to open doors with award-focused procurement teams.

Hospitality specialization Target mid to high-end hospitality properties such as resorts, vacation getaways, and healthcare environments where sustainability and functional aesthetics align with client goals, highlighting Design Poole's balance of style and site-specific practicality.

boutique scale Position the firm as a nimble, personalized design partner for boutique and regional projects where large firms may be too bureaucratic, emphasizing dedicated teams and fast iteration cycles.

sustainable focus Emphasize sustainability and regional sensitivity in interiors to align with RFPs and mandates that prioritize eco-friendly materials, energy-efficient layouts, and durable, maintainable design in guest-focused environments.

growth signals Use revenue range and historical award activity to frame opportunities with mid-market hotel groups and independent properties seeking proven, award-winning design firms to differentiate their portfolio and attract guests.