Tourism Growth Destination Ann Arbor is driving a long-term regional tourism plan for Washtenaw County from 2027 to 2036, presenting an opportunity to align partners, sponsors, and vendors with a multiyear destination marketing strategy and potential co-funding or advertising deals.

Accessible Travel Partnership with Wheel the World signals a focus on accessible travel experiences, creating a channel for accessible tourism tech, accommodations, and services, with cross-promotional and integration opportunities for travel platforms, hotels, and activity providers.

Awards & Influence Recent Stella and ESTO recognitions position Destination Ann Arbor as a reputable event and meetings destination, enabling upsell of convention services, sponsorships, and bundled marketing packages to associations, corporate meeting planners, and regional partners.

Tech & Advertising A diverse tech stack including Microsoft Advertising, The Trade Desk, AWS, Azure, and analytics tools indicates readiness for data-driven campaigns; potential to offer or upsell programmatic media, analytics services, and digital sponsorships to local businesses and attractions.

Growth Platform Significant revenue range and nonprofit structure suggest scale opportunities with sponsors, partners, and government or chamber collaborations; explore B2B offerings such as joint promotions, visitor experience packages, and integrated marketing collaborations.