Strong Regional Presence Destination Augusta is the official destination marketing organization for Augusta, Georgia, with a focus on attracting both leisure and meeting visitors, indicating opportunities for partnerships with local hospitality, event venues, and tourism service providers.

Growth in Tourism Marketing Recent initiatives such as the 'Come See Augusta' branding campaign and special promotions like the Global Dining Passport and The Great AUG Picnic demonstrate active marketing efforts that create opportunities to collaborate on co-branded campaigns or sponsorships.

Financial Challenges The organization is facing a significant budget deficit of nearly $700,000 due to pandemic-related revenue loss, making it open to innovative funding partnerships, sponsorships, and revenue-generating collaborations to support tourism growth.

Community Engagement Programs promoting local dining and outdoor activities highlight a community-focused approach, presenting opportunities to partner with local restaurants, entertainment venues, and outdoor activity providers to enhance visitor experiences.

Technology Utilization With a diverse tech stack including user engagement and advertising tools, Destination Augusta is leveraging modern digital platforms, indicating potential for partnerships centered around digital marketing, targeted advertising, and technological enhancements for visitor engagement.