Destination British Columbia Email Format
Travel ArrangementsBritish Columbia, Canada51-200 Employees
Destination British Columbia is a provincially funded, industry-led Crown corporation based in Vancouver, British Columbia, that supports the province’s tourism sector. It advances the industry through a mix of global marketing, destination development, industry learning, cooperative community programs, and visitor services. Its programs aim to enhance the visitor experience, support businesses and communities across the province, and strengthen BC’s international reputation as a travel destination. The organization operates with a mid-sized workforce and serves as a public-sector partner coordinating industry efforts across the province. In 2026, Destination BC broadened its international reach with the launch of SupernaturalBC.com.cn, a consumer website targeting the China market. This expansion reflects the organization’s ongoing strategy to connect BC with key international audiences through digital platforms.