Local Sourcing Advantage Proximity to Detroit farms and a tasting room in Eastern Market create a strong local footprint, enabling direct-to-consumer sales and easy wholesale sourcing for nearby bars, retailers, and event partners.

Seasonal Release Engine Frequent limited releases such as Flower Day Vodka and Paczki Day offerings, plus a gin club launch, indicate a successful model for seasonal campaigns and cross-selling, enabling targeted promotions and gift bundles through ecommerce and retail channels.

Diverse Portfolio Potential A growing lineup that includes whiskey, gin, vodka, bourbon and liqueurs presents opportunities to upsell to hospitality accounts and to launch co-branded products or limited brews with local businesses.

Channel Expansion Participation in local festivals and collaborations like Cask & Craft Local Spirits + Bites demonstrates appetite for partner-driven growth, suggesting sales plays around venue partnerships, tasting events, and wholesale placements in specialty stores.

Digital Partnerships An established ecommerce platform and modern tech stack support DTC and wholesale orders; there is room to scale through email marketing, loyalty programs, and corporate gifting partnerships with Detroit businesses and regional retailers.