Product Innovation Detroit City Distillery frequently launches new limited-edition spirits such as Pączki Cream Liqueur and seasonal vodka varieties, indicating a strong opportunity to market specialized or regional products to niche customer segments and retail outlets.

Event Engagement Active participation in local spirits events and collaborations with restaurants like Lady of the House demonstrates potential for joint marketing efforts and branded experiences that can expand distribution channels and increase consumer demand.

Local Sourcing The company's focus on sourcing ingredients from nearby farms offers a compelling story for customers interested in locally produced, artisanal spirits, presenting a sales opportunity through partnerships with farm-to-table markets and specialty retailers.

Diverse Portfolio With a varied product lineup including whiskey, gin, vodka, bourbon, and cream liqueurs, there is potential to upsell and cross-promote to existing customers and retailers seeking a comprehensive craft spirits range.

Digital Presence Utilizing multiple eCommerce and marketing tools such as WordPress, Wix, and Google Analytics indicates readiness to scale online sales and targeted digital campaigns, offering a pathway to reach broader markets and key demographics.