Market Opportunity Target expansion into Grand Rapids and broader Michigan markets leveraging the recent hiring of Cody Anderson as National Account Manager to deepen retailer relationships and grow coverage in key urban centers.

Sales Growth Leverage the established focus on fresh fruits and vegetables through Ben B. Schwartz & Sons to position Detroit Produce Terminal Inc as a partner for wholesale distributors seeking extended supplier networks and reliable product availability.

Strategic Partnerships Capitalize on connections from industry events like the International Fresh Produce Association Foodservice Conference to initiate conversations with foodservice operators and retailers seeking consistent produce supply chains.

Technology Adoption Recommend a data-driven outreach using the current tech stack (Google Analytics, Hotjar) to profile visitor behavior, optimize digital touchpoints, and tailor outreach for high-potential accounts and regional retailers.

Operational Growth Position the company’s ERP initiative as a differentiator for streamlining orders, inventory, and ERP-driven customer service, enabling scalable growth with new Grand Rapids presence and expanded sales team.