Midwest niche Target expansion opportunities within the Midwest energy and utilities sectors where coal and nuclear power plants require reliable water treatment, including chlorine dioxide and alternative disinfectants for once-through cooling systems.

Water treatment adjacencies Leverage existing expertise in potable water and cooling water treatment to upsell integrated chemical supply and consulting services to municipal utilities, industrial plants, and power generation facilities seeking turnkey water program management.

Small team leverage Position as a nimble, high- touch partner for small to mid-sized facilities in need of specialized chemical treatment and regulatory compliance support, offering rapid onboarding and customized service plans.

Compliance and safety Highlight strengths in compliant chemical handling for chlorine, bromine, and chlorine dioxide technologies to attract clients with strict safety and environmental requirements, including nuclear and coal-fired operations.

Digital outreach Utilize existing tech stack and analytics to target decision-makers in regional utilities and industrial plants, deploying content that demonstrates cost savings, reliability, and sustainability benefits of advanced disinfection and cooling water treatment.