Market Potential Target mid-size athletic retailers and teams in running and wrestling markets given their diverse product line, established online store, and revenue in the multi-million range.

PartnershipOpportunities Leverage past collaboration with Saucony and event sponsorships to propose co-branded campaigns, exclusive product bundles, and sponsor-led events to boost visibility and incremental sales.

EventLeverage Expand participation in running and wrestling events to generate B2B leads through trade show style demos, team discounts, and limited-time promotions tied to upcoming seasons.

DigitalGrowth Enhance paid and organic reach using their existing tech stack (Google Ads, BigCommerce, Google Cloud) to run segment-based campaigns, retargeting, and email nurture for schools and club teams.

ProductExpansion Cross-sell complementary categories (track spikes, uniforms, wrestling gear, accessories) to existing athletic customers and national/regional teams seeking a one-stop shop.