Established Presence As Kansas City's oldest Ford dealer with a long-standing history since 1953, Dick Smith Ford has built strong community trust and brand loyalty, offering opportunities for targeted marketing campaigns focused on local brand heritage.

Market Niche With a focus on both new and pre-owned vehicle sales and comprehensive service offerings, the company presents multiple avenues for cross-selling, aftersales, and aftermarket product opportunities to existing customers.

Growth Potential Operating within a mid-sized revenue range of 25 to 50 million dollars and a team of up to 200 employees, Dick Smith Ford is positioned as a scalable local dealership with room for expanded digital marketing, inventory management, and customer engagement strategies.

Digital Engagement Utilizing a tech stack that includes Google Conversion Tracking, Facebook Pixel, and Vue.js indicates a commitment to digital marketing and online sales channels, which offers potential for enhanced digital advertising and data-driven sales tactics.

Competitive Positioning Compared to larger automotive groups and national players, Dick Smith Ford's localized strength presents opportunities for bespoke, community-focused outreach programs and partnerships to strengthen market share against larger competitors.