Sustainability Focus DICOM positions itself as a forward-thinking events agency, emphasizing sustainability, which presents an opportunity to target eco-conscious clients seeking environmentally friendly event solutions.

Technology Integration With a tech stack including Mailchimp, Google Maps, and Vimeo, DICOM demonstrates a commitment to integrating technology into event services. This provides a sales angle to pitch to clients looking for interactive and technologically advanced event experiences.

Expansion Potential Despite being unique in its positioning, DICOM can leverage its hybrid event expertise to target businesses looking to expand their reach through a mix of physical and virtual events, tapping into the growing demand for hybrid event solutions.

Competitive Analysis By understanding the landscape of similar companies like Coyote Logistics and DB Schenker, DICOM can identify opportunities to differentiate its services, potentially attracting clients seeking more personalized and creative event experiences over large-scale logistics solutions.

Specialized Services DICOM's specialization in unique event experiences positions it well for targeting clients who prioritize creativity and emotional impact in their events. Sales efforts can focus on reaching out to companies looking to make a memorable impression through innovative event design.