Market focus Target medium sized Australian construction and agricultural fleets that require reliable, Italy-designed telehandlers with after-sales service support; emphasize Dieci’s local tailoring and 50+ years of innovation in regional equipment.

Product roadmap Leverage recent launches such as the Hercules 120.10, Agri Pivot T70, and 20.4 Smart telehandler to spot upsell opportunities for replacements, upgrades, and complementary attachments across farming, construction, and industrial sectors.

Leadership Engage with the national sales leadership appointment to align channel strategies, training, and territory campaigns; position as the go-to premium Italian telehandler brand with strong service support.

Growth signals Capitalize on expansion into electric solutions (Apollo-e 26.6) and smart technology trends to target fleets seeking low-emission, operator-friendly equipment and modern telematics-based maintenance packages.

Partnerships Explore collaborations with rental fleets and agricultural distributors in Australia to expand reach, offering bundled packages that include after-sales service and training, leveraging Dieci Australia’s established local presence.