CEO leadership Recent appointment of Belinde Bakker as CEO in 2026 signals potential openness to strategic partnerships and modernization initiatives. Engage to understand priority initiatives and align proposals with the new leadership vision.

Visitor experience As a prominent European zoo with a focus on global travel experiences, there is opportunity to pitch digital engagement tools, interactive experiences, and multimedia campaigns that enhance visitor satisfaction and drive ancillary revenue.

Tech stack Existing technologies such as Power BI, Adobe Experience Cloud, WordPress, and analytics tools indicate readiness for data-driven marketing, CRM enhancements, and targeted content delivery. Propose integrated solutions that leverage these platforms.

Growth potential Revenue in the mid-market range plus a sizable workforce suggests scale opportunities in B2B services, sponsorship programs, corporate partnerships, and regional export of zoo experiences or educational programs.

Competitive landscape Operating among larger peers with varied revenues implies emphasis on unique value propositions, such as conservation programs, unique animal encounters, and sustainable practices. Position offerings around differentiation and ROI through enhanced guest engagement and brand loyalty.