Wholesale Expansion Dieux has prior wholesale momentum with Sephora USA, indicating readiness for additional premium retail partnerships. Target beyond prestige retailers to expand distribution in North America and select international markets where clean, science-backed skincare is growing.

Product Portfolio Recent launches like Firm Revival HydroRetinal Firming Serum and Skin Mercy Intense Recovery Cream suggest ongoing innovation in anti-aging and barrier-support categories. Position opportunities in retailers and D2C collaborations that emphasize clinically vetted formulas and barrier health.

Leadership Momentum New CEO appointed in late 2024 signals strategic shifts and potential for refreshed go-to-market plans. Align outreach with upcoming initiatives, partnerships, or product campaigns that leverage leadership-driven storytelling and credibility.

Digital & CRM Active use of email marketing and CRM tools (Klaviyo, Mailchimp, monday.com, Wrike) coupled with AfterPay indicates a focus on direct-to-consumer efficiency and checkout conversion. Propose tiered pilot programs, bundles, or exclusive offers to boost average order value in existing channels.

Brand Positioning Award-winning, clinically vetted, price-transparent positioning aligns with value-conscious consumers. Develop sales plays around education-led selling, tester programs, and retailer events that highlight efficacy, transparency, and allergy/skin-sensitivity suitability.