Insights

Strong Shopify Partner Diff is one of the world’s longest-standing Shopify partners with a track record of building innovative and complex stores, signaling a strong alignment with eCommerce brands seeking advanced Shopify implementations and ongoing optimization.

Acquisition by WPP WPP acquired Diff in December 2022, which could open access to broader enterprise client networks, cross-sell opportunities, and enhanced credibility for large-scale global retail programs.

Retail Focus As a full-service eCommerce agency founded by retailers, Diff specializes in connecting retailers with customers and streamlining operations, presenting opportunities to upsell end-to-end digital commerce services, integration, and performance marketing.

Mid-market Growth With a team size of 51-200 and revenue in the $10M-$25M range, Diff sits in a growth-ready mid-market segment ideal for expanding service offerings such as advanced analytics, personalization, and multi-channel commerce strategies.

Proven Recognition Historical awards in workplace excellence and Canadian business performance bolster credibility for enterprise client engagements and can support proposals emphasizing talent quality, culture, and delivery reliability.

Diff, a VML Company Tech Stack

Diff, a VML Company uses 8 technology products and services including Continuous Delivery, HubSpot, Priority Hints, and more. Explore Diff, a VML Company's tech stack below.

Continuous Delivery

Continuous Integration

HubSpot

Marketing Automation

Priority Hints

Performance

JavaScript

Programming Languages

Google Analytics

Web Analytics

Google Search Console

Web Analytics

Ruby on Rails

Web Frameworks

HTML5

Web Tools And Plugins

Diff, a VML Company Email Formats	Example	Percentage
First@diffagency.com	John@diffagency.com	89%
First.Last@diffagency.com	John.Doe@diffagency.com	7%
Last@diffagency.com	Doe@diffagency.com	4%

Diff, a VML Company Email Formats

Example

Percentage

First@diffagency.com

John@diffagency.com

89%

First.Last@diffagency.com

John.Doe@diffagency.com

Last@diffagency.com

Doe@diffagency.com

Frequently Asked Questions

Where is Diff, a VML Company's headquarters located?

Diff, a VML Company's main headquarters is located at 1435 Saint-alexandre Street Suite 220 Montreal, Quebec h3a 2g4 Canada. The company has employees across 5 continents, including North AmericaEuropeAsia.

What is Diff, a VML Company's stock symbol?

Diff, a VML Company is a publicly traded company; the company's stock symbol is DFFN.

What is Diff, a VML Company's official website and social media links?

Diff, a VML Company's official website is diffagency.com and has social profiles on LinkedIn.

What is Diff, a VML Company's NAICS code?

Diff, a VML Company's NAICS code is 5112 - Software Publishers.

How many employees does Diff, a VML Company have currently?

As of June 2026, Diff, a VML Company has approximately 62 employees across 5 continents, including North AmericaEuropeAsia. Key team members include Ceo: B. C.Vp Of Operations: J. H.Creative Director: A. M.. Explore Diff, a VML Company's employee directory with LeadIQ.

What industry does Diff, a VML Company belong to?

Diff, a VML Company operates in the Software Development industry.

What technology does Diff, a VML Company use?

Diff, a VML Company's tech stack includes Continuous DeliveryHubSpotPriority HintsJavaScriptGoogle AnalyticsGoogle Search ConsoleRuby on RailsHTML5.

What is Diff, a VML Company's email format?

Diff, a VML Company's email format typically follows the pattern of First@diffagency.com. Find more Diff, a VML Company email formats with LeadIQ.

Diff, a VML Company

Q: What is Diff, a VML Company's official website and social media links?

Diff, a VML Company's official website is diffagency.com. Diff, a VML Company has social profiles on LinkedIn.

Q: How many employees does Diff, a VML Company have currently?

Diff, a VML Company has approximately 62 employees.

Q: What technology does Diff, a VML Company use?

Diff, a VML Company's tech stack includes Font Awesome, Apple iCloud Mail, html5media, BugSnag, macOS.

Q: What is Diff, a VML Company's NAICS code?

Diff, a VML Company's NAICS code is 5112 (Software Publishers).

Software DevelopmentQuebec, Canada51-200 Employees

Diff, a VML Company, is a mid-sized software and ecommerce agency based in Montreal, Quebec. Founded in 2014 and led by Ben Crudo, the firm brings together a multidisciplinary team to serve retailers’ digital commerce needs. It has a long-standing relationship with Shopify, having built and managed a range of storefronts and retail platforms on the platform. The company focuses on helping retailers streamline operations and engage customers through ecommerce solutions. In December 2022, the company was acquired by WPP, integrating its services into a global agency network.

Insights

Similar companies to Diff, a VML Company

SapientRazorfish

Publicis Groupe

Accenture Interactive

Sapient

Deloitte Digital

Publicis Sapient

AKQA

VaynerMedia

Droga5

Huge

Ogilvy