Insights

Global scale Leverage Diff’s acquisition by WPP and 12,000+ international subject matter experts to position offerings that require large-scale omnichannel commerce implementations, enterprise-grade integrations, and cross-market CX optimization for brands eyeing global expansion.

Shopify expertise Highlight Diff’s status as an original Shopify Plus Agency Partner with a track record powering top-performing Shopify stores for recognizable brands, presenting a compelling case for Shopify-focused migrations, custom solutions, and B2B+B2C commerce enhancements.

Industries & logos Target brands in consumer goods, fashion, beauty, and specialty retail that require complex integrations, operational optimization, and personalized customer experiences, using Diff’s portfolio examples (KITH, Tommy John, SAKARA, etc.) as proof points.

Tech stack fit Offer value around streamlined operations and collaboration using Diff’s modern tools (Xero, Google Workspace, Jira, Trello, Canva, Adobe CC, Mailchimp) to reduce time-to-value for mid-size to enterprise clients adopting scalable e-commerce solutions.

Growth runway Position Diff as a growth partner for brands aiming to scale efficiently, with capabilities in custom development, complex integrations, PXM, CRM, and CX—align services with revenue growth targets and improved customer experiences to attract investment-backed expansion plans.

Similar companies to Diff

Diff Tech Stack

Diff uses 8 technology products and services including Xero, Adobe Creative Cloud, Canva, and more. Explore Diff's tech stack below.

Media & News

Diff's Email Address Formats

Diff uses at least 3 email formats:
Diff Email FormatsExamplePercentage
First@diffagency.comJohn@diffagency.com
89%
First.Last@diffagency.comJohn.Doe@diffagency.com
7%
Last@diffagency.comDoe@diffagency.com
4%

Frequently Asked Questions

What is Diff's stock symbol?

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Diff is a publicly traded company; the company's stock symbol is DFFN.

What is Diff's official website and social media links?

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Diff's official website is diffagency.com and has social profiles on LinkedIn.

How much revenue does Diff generate?

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As of October 2026, Diff's annual revenue is estimated to be $10M - $25M.

What is Diff's NAICS code?

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Diff's NAICS code is 5112 - Software Publishers.

How many employees does Diff have currently?

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As of October 2026, Diff has approximately 56 employees across 4 continents, including North America, Europe and Africa. Key team members include Ceo: B. C., Vp Of Operations: J. H. and Owner: B. H. Explore Diff's employee directory with LeadIQ.

What industry does Diff belong to?

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Diff operates in the Software Development industry.

What technology does Diff use?

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Diff's tech stack includes Xero, Adobe Creative Cloud, Canva, GitHub, Google Workspace, Mailchimp, Atlassian Jira and Trello.

What is Diff's email format?

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Diff's email format typically follows the pattern of First@diffagency.com. Find more Diff email formats with LeadIQ.
Diff logo

Diff

Software DevelopmentQuebec, Canada51-200 Employees

Diff, a VML Company, is a mid-sized software and ecommerce agency based in Montreal, Quebec. Founded in 2014 and led by Ben Crudo, the firm brings together a multidisciplinary team to serve retailers’ digital commerce needs. It has a long-standing relationship with Shopify, having built and managed a range of storefronts and retail platforms on the platform. The company focuses on helping retailers streamline operations and engage customers through ecommerce solutions. In December 2022, the company was acquired by WPP, integrating its services into a global agency network.

Section iconCompany Overview

Stock Symbol
DFFN
NAICS Code
5112 - Software Publishers
Employees
51-200

Section iconFunding & Financials

  • $10M - $25M

    Diff's revenue is estimated to be in the range of $10M - $25M

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